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Blog inbound marketing

Creating an Internet Strategy for your Business

[fa icon="calendar'] Sep 20, 2018 11:00:00 AM / por Ivonne Flores publicado en Digital Strategy, Web Design

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DataBranding is an experienced Inbound Marketing agency who is happy to share with you some steps that will help you create an Internet Strategy for your business, in order to increase your company's sales. This strategy will help your business succeed on the Internet and make it become an additional sales channel.

The planning of a strategy will not guarantee the desired results if the means and resources necessary for its execution are not used. Therefore, making a plan that is studied and coherent will not guarantee success on its own, but it will contribute greatly to its achievement.

 

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Challenges that Inbound Marketing Agencies Face in Latin America, Part 1.

[fa icon="calendar'] Sep 19, 2018 11:00:00 AM / por Paulina Romero H publicado en Inbound Marketing, Digital Strategy

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This article is based on a research done by HubSpot in Latin America yet, some of these challenges may also be found in other Inbound Marketing (IM) agencies as well, since they have to do with the way this kind of agencies operate, aside from the specific Latin American circumstances.

In other words, if you want to know more about Inbound Marketing agencies in general, this is an interesting article to read, since although it is based on Latin American statistics, it is studied from an Inbound Marketing agency best-practices point of view and thus, can offer useful information to any IM agency.

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Do I need an Inbound Marketing Strategy?

[fa icon="calendar'] Sep 13, 2018 2:39:32 PM / por Mauricio Romero publicado en Digital Strategy

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According to a study ran by Exact Target, "80% of decision makers prefer to find information about a company by means of its content, rather than by traditional advertising"

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Inbound Marketing and DataBranding. An Interview with Mauricio Romero

[fa icon="calendar'] Sep 12, 2018 11:34:49 AM / por Paulina Romero H publicado en Inbound Marketing, Digital Strategy

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We had the chance to speak to Mauricio Romero, CEO of DataBranding, an expert company on Inbound Marketing. He told us about the change that he has witnessed has taken place from the tradicional marketing model to Inbound Marketing. Here are his words:

 

 

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Leads Generation

[fa icon="calendar'] Sep 7, 2018 1:29:20 PM / por Miguel Angel Tolsa publicado en Inbound Marketing, Digital Strategy

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What is Leads Generation?

We have met companies who have no idea what this is.

Have you ever wondered what is the difference between Demand Generation and Inbound Marketing? What does each marketing and sales phrase mean? On which one should your company focus? Is one more relevant than the other? If you find yourself scratching your head trying to negotiate the differences between Demand Generation and Market Entry, this post is for you.

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Inbound Marketing. Reasons to Use HubSpot

[fa icon="calendar'] Sep 5, 2018 8:30:00 AM / por Paulina Romero H publicado en Hubspot, Digital Strategy

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Inbound Marketing

If you are reading this article it's because you already know what Inbound Marketing is. You know about its client-based strategy and about the key role that content plays in its campaigns.

 

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Start a Blog for Your Company

[fa icon="calendar'] Aug 30, 2018 12:03:36 PM / por Mauricio Romero publicado en Digital Strategy, Write a Blog

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Companies that blog have 55% more traffic than the ones that don't and they get 70% more prospects online. These days it is not hard to believe that 57% of the companies who blog, have gained more clients thanks to this tool.

It now sounds interesting to start a blog, right? But...why does it work? why have blogs become so important lately? and specially, how do you get started? This article will try to give an answer to all of these questions.

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Inbound Marketing Assets

[fa icon="calendar'] Aug 29, 2018 12:05:17 PM / por Paulina Romero H publicado en Digital Strategy

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What are Assets?

Assets are the resources, properties and rights of a company. We invest on them expecting that, in the future, they will report an income. Now, if you invest in an Inbound Marketing strategy, what tangible assets can you expect to obtain for your company?

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5 Reasons Why your Company Needs Inbound Marketing

[fa icon="calendar'] Aug 23, 2018 2:09:52 PM / por Paulina Romero H publicado en Inbound Marketing, Digital Strategy

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Let's face it, your customers are not interested in your company, they are interested in solving their problem. When you are looking to hire a service or buy a product, you are looking to solve a personal need, not the benefit of the company that offers it.

So... how do you get the client know you? How do you manage to approach a client who is looking for what you have but is not interested in your company itself?

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Selling a Product or a Service? Ideas for Choosing the Right Content for Your Blog.

[fa icon="calendar'] Aug 21, 2018 9:00:00 AM / por Paulina Romero H publicado en Inbound Marketing

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In our previous blog post, 5 tips to increase website traffic, we talked about the relevance of content as a marketing strategy yet, not all content works. What should you publish according to your offer and strategy?

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