Audio is one of the most powerful content formats. Although it isn't as broadly used as videos or as written content, it has the ability of creating a much more captive and commited audience, one that the habit needed in order to listen to -and ask for- more.
What any marketing agency pretends to do is to attract customers to companies. Their goal is to make the product or service of the company with which they work, known. However, customers have different levels of knowledge about the products and brands that interest them.
Since 2011, different types of companies have approached to us looking for a solution for "the administration of our Social Networks" or to have us put at their disposal a Community Manager to manage their accounts. Is this what best suits your needs? Will it really help meeting the goals and objectives of your company?
The use given to Social Networks grows with the passing of years and always gets improved. It increasingly demands a more serious and professional dedication (if it hadn't yet been carried out in this way).
A hard yet real lesson for any company to learn, and that is not always accepted easily, is that: Everyone does not "fit in" with everyone.
Hard but true. We have learned this lesson at DataBranding after working with a several number of clients. This is how we've come to accept that we can't be everyone's agency. So, based on our experience -working in an agency and with agencies, and being also the first ones to do Inbound Marketing in Spanish- I would like to share some of the knowledge that I consider important to have and from which lessons to share and ponder are learned.
Most of our clients ask which is the best social media strategy for their businesses, one with which they can generate new clients and a community.
Choosing an advertising strategy is one of the main worries that businessmen share with us. Aside form the traditional marketing and advertising strategies, we now also have digital and social networks strategies. Which criteria should you use in order to decide which one will have a biggest impact on you business?
How can a CRM help you increase your sales? A small house does not require a large foundation, but a large building does. The same goes for business, a small company can give a good follow-up to its customers without the need of a CRM, but a large company -or a medium one with growth plans- will need a stronger foundation to manage its sales process in a more efficient and adequate manner.
Inbound Marketing is "in" because it is one of the most complete marketing methodologies that brings together all the disciplines of digital marketing and makes them work together under a same strategy, with proven sales and positioning results in more than 11 thousand companies throughout the planet.
CRM or Customer Relationship Manager. Seems like the name says it all yet, what does it really mean? What does it imply within the administration of your company? How to know if you need a CRM?
Ever since 2010, we have helped companies in the implementation of their Inbound Marketing strategy. The hardest lesson that we have to learned, is that if the marketing strategy does not work hand in hand with the sales team, companies just won't close as many deals as they should. For this reason, the Inbound strategy had to grow and expand to the sales area as well. How does this process take place?