CATEDRA CARLOS LLANO

Content marketing to make the brand appear in the first places of search.

CHALLENGE

Get the first places in Google search for management issues

Carlos Llano Cifuentes (1932-2010), philosopher, professor, writer, lecturer, and businessman, is one of the most important figures of the Mexican intelligentsia of the second half of the twentieth century. But unfortunately, on the internet, it was not easy to find anything about the author and all the content he made.

His work, philosophy, and ideas needed to be spread to entrepreneurs, business people, and teachers.

STRATEGY

Attract people with content

The challenge was to make a website that solves questions from business owners and CEOs about management issues and ethics with Carlos Llano's ideas. At the same time, publish fragments of the author's philosophical thought.

The content should appear in the first results of the search engine queries.

SERVICES

WEB DESIGN & SEO

INBOUND MARKETING

CONTENT MARKETING

SALES ENABLEMENT

MARKETING STRATEGY

WORK EXAMPLES

WEBSITE DESIGN

A new website designed to generate leads generated visits from 165 countries.

EBOOKS

A collection of more than 10 eBooks in the first year of work generated more than 20,000 visits to the website.

RESULTS

TRAFFIC INCREASE

From 318 sessions in 2016 to 96,236 sessions in October 2019
97% increase in organic searches.

LEAD GENERATION

From zero leads to 4000 leads.

INBOUND METHODOLOGY

DataBranding created the Website at HubSpot.

New content monthly: podcasts, daily blogs, First places in Google.

What the client said

Inbound Marketing has helped us to spread Carlos Llano Cifuentes' philosophical thinking. With this project we have made known the topics he talked about as management, philosophy and family and society.

Arturo Picos - CEO - Cátedra Carlos Llano / IPADE

LET'S TALK

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