It's been a while since you uploaded your product or service to the web and sales are not going as expected? What's going wrong? How can you improve your results and watch your sales grow?
Before we even get started, we can right now tell you that in order to have success, uploading your information online isn't all. Yes, of course you must upload the information; yes, you should also stay active in social media BUT, if you are handling these tools like that, in a scattered way, without a following a plan or strategy that would lead them all to the same clear and measurable goals, then they're just not enough.
What you need is a whole strategy designed to achieve a specific goal, one that you have previously set and that includes these and other practices to ensure that your products or services acquire visibility on the internet, so that you can successfully achieve your sales goal.
Performing isolated activities, disconnected from a main goal and strategy, implies a waste of time and resources for your company.
Direct all your efforts in the same direction!
Start by creating a sales plan and based on it, design your strategy. If you have your sales goals clear, in numbers, it will be easier for you to evaluate which actions of your strategy are working and which ones are not. In this way, you will be able to adapt the tactics of your strategy, so that they respond to the objectives that you set yourself from the beginning.
If we are talking about a digital marketing strategy, the next thing you need to do after creating a sales plan, is to create a website for your company, as a part of your whole strategy. And we certainly don't mean a static page, one of those that only offer basic information and period. What you are looking for is to have a page that's alive, constantly updated and with movement. Why? because a webpage that constantly updates its contents:
It is very important to remind you that, before thinking about publishing only on social networks, you should first consider having a website. If you have a website you can do both:
While, if you focus only on sharing on social media, you are limiting the reach of your strategy.
One that matches your strategy and your marketing goals.
Offer Premium Content in exchange for your visitors' contact information. This content is an "extra" to the blog. It can be, for example:
If your visitor is interested in obtaining it, he must leave his contact information for you to send it to him. This is how he will enter his contact info in your CRM so you can:
Getting clients requires a lot of effort, it would be a shame to let them go without further ado. A digital Marketing strategy allows you to keep in touch with them, even after the purchase, so you don't lose track of them (or them of you!). After all, a satisfied customer:
As you can see, designing a whole strategy isn't a piece of cake. You must:
Do you need help designing your strategy? Contact us! We are happy to give you advise and make your learning curve smaller. Generate an ROI that will allow your company to keep growing.