I can't look at the company's website! It's bad, we can't upload the material that we need to have there unless we call the agency that designed it! I just don't like it! etc... Are you familiar with these complaints? We are. But what surprises us the most is that we get asked to redesign websites but not to increase online sales.
A website redesign should start with one question:The good news is that there's a lot on content on the Internet to help you make the right decisions for a website's redesign. Yet, that's also the bad news, since there are so many suggestions and digital agencies out there, many "experts" that just graduated from college and offer content and platforms for web design, that's just hard to filter all that information in order to make the best redesign decision.
Make sure you are not redesigning the site for the wrong reasons. Make sure that your decision isn't based on non-objective viewpoints, such as "I don't like it". What matters is to have your company open for sale 24/7, 365 days a the year.
As I've mentioned before, a redesign may sound easy but it can also turn out to be a slow process and might not always end up with:
(Which is what you should want)
Why not take advantage of a methodology that has proven to work by those who already walked the redesign road before you?
Now, I have nothing against them but, while they may be able to create an amazing site to look at, a good website must go beyond beauty, it should help your company increase its traffic and sales.
You must rely on a team of people who not only understand the magnitude of the project, but can also execute it completely. For example, they should consider:
Either hired per/consultation or per/monthly fee, an agency should be able to offer a clear vision about the planning and redesign of your website, as well as of its progress in order to also design goals, objectives and reference points.
You will of course have to check the services and commitments that the agency asumes. Remember, you can redesign a website:
They are definitely not the same thing.
As you can see, it's not a decision that you should take lightly...