Now more than ever, the opportunities that you have to advertise your product or service are literally at hand, just a click away. You no longer need to invest thousands of dollars in expensive campaigns, such as in television, radio or billboards. Internet has opened the door to every home, to every potential customer that you may have. And this has totally changed the rules of the marketing game.
Internet is indeed the media, but the tools are many:
If you only use one or two of these tools well, the success of your digital efforts will be the same, that is, little. On the other hand, if you manage to coordinate the use of all these tools, focusing on a SMART goal (Specific, Measurable, Attainable, Relevant and Timely), you will in turn have a much more solid, more profitable success. In other words, carrying out separate actions will obviously not bring the same result as working with all of them, coordinating your efforts under a well designed strategy.
Doing it all just once and leaving it there, static, without any follow-up work, doesn't work well either. What do we mean? It doesn't work to:
Within the different strategies that you can apply to internet marketing campaigns, the one we recommend is Inbound. Why? Inbound is attraction marketing. What does this mean? That we are not set out to bother our customers with information that they didn't ask for, didn't need, at times they weren't looking for it. That's what commercials, spam, cold-calling is for.
What you are looking for with an Inbound strategy, is to have a presence on the network so that, when those customers who really need what you have, and are actively looking for it online, they find you. By doing so, you have a different relationship with them:
Needless to say, with this strategy you don't waste resources (time and money) on clients that will never be your clients, as it happens with most of the intrusive strategies. Consider, for example, the man who is forced to watch a commercial of menstruation pads ... Great loss of resources for the company! It would be better to invest on an active website so that those women who are actually looking for information about menstruation pads on the web, find your brand. By doing so, clients self-segment themselves and you'll be investing your resources where you can actually have a successful ROI.
If you have answered YES to all of these questions, then you are more than ready to start planning your Inbound Marketing strategy and to put it to work as soon as possible. Remember that the sooner you work to create that content that your customers are looking for, the sooner you will be positioned before Google as a company that offers reliable answers and, therefore, the sooner more customers will visit your company's site. What are you waiting for?
If you need help with the design or implementation of your strategy (or both), contact us. We are an Inbound Marketing agency with many years of experience and we offer from a simple consultancy, to training your marketing and sales teams, or even working together throughout your campaigns! You choose how to work with us, according to the needs of your company, and we work to achieve your goals!