In our previous blog post, 5 tips to increase website traffic, we talked about the relevance of content as a marketing strategy yet, not all content works. What should you publish according to your offer and strategy?
It won't make much sense to your visitors to find lots of information that is not strategically organized, it will only confuse them and make them leave your page. Therefore, you should:
The content that your blog will offer must depend on what your are selling. Why is that? Well, we here share with you some of the differences between them, in terms of the content that each must offer, so you can use it as a guideline:
The client isn't always right, specially when not informed well. It is your job to give your client all the information that he needs in order to avoid future misunderstandings. If both the company and the client are fully informed about the service and about each part's responsibilities, and it has been negotiated in a open, clear and transparent way, then you both will have every right to submit a complaint in case of non-fulfillment from either one of you. Therefore, you must:
Now, your content must be strategically planned according to an Inbound Marketing approach. Remember, you don't want to overwhelm your visitors with lots of scattered information, what you want to do is to educate your client, that is, to share with him all the information that he needs so he can so choose your product or service in a more informed way.
In order to better inform your client, you must know on what stage is he: Just getting to know you? Already knows you but wants to learn more? Knows all he needs to know and wants to close the deal? There is a different kind of content that you must offer to your client based on this questions.
Remember that your clients are not just another sale, they are people with goals and objectives that put their trust in you. Listen to their needs and establish a healthy company-client relationship. Frame your content on this caring-for-your-customer attitude. Plus, a happy and satisfied client might open the door for future businesses with other people.