One of the many benefits that a digital marketing campaign can bring, is that the exposure of your website on the Internet increases exponentially. By the same token, the number of visitors/customers will exponentially increase as well. One may ask, how can one manage so many clients?
We all of course, want more clients but within a number that we can serve well otherwise, not only will we lose them as clients but also, they will speak ill of the services that we provided, something very damaging to our company. So...
Fortunately, we have more effective and intelligent tools these days than the ones we had in the past (plain notebooks and pens). These digital tools bring several benefits.
Every time an internet user lands at your company's website, he/she will be registered in your CRM. As this person continues browsing your site and making decisions on it, these movements will be registered:
This is how the record of each client will be automatically kept. Your sales reps will be able to give a proper and more effective follow-up to each client and won't waste time filling out records rather, they will invest this time in a smarter way, optimizing the use of the registered information.
In addition to all this, every time a client fills out a form in which they must identify themselves with a specific kind of person (you must have previously designed this form according to the kinds of buyers you know you may have), they will be segmenting themselves (for example, I am: a housewife, student, interested in a specific product, distributor, wholesaler ...).
This will allow you to learn more about the different kinds of clients that you have, in a more personal/specific way and by doing so:
We, as a specialized agency in digital marketing and sales, recommend HubSpot's CRM, since it's a leading company in its field and has many years of experience working with Inbound Marketing. These years of experience have allowed HubSpot to constantly update and improve all the services that it offers.