In a previous article we talked about the importance of building trust in your clients in order to close sales online. Now let's talk in more detail about specific strategies to achieve it.
Gaining the trust of a stranger is a whole process, it doesn't happen overnight. At the beginning of any relationship, we first learn the basic information of the stranger, we then discover more and more details about him until, over time, we know everything or almost everything about this person and thus, have the tools to decide whether we can trust him or not.
The same happens in the Internet world. Although the relationship is virtual, the process is the same. Your clients visit your page for the first time and slowly advance towards the full knowledge of your company, your product or service. If after getting to know you, they think that you are the best option for them because they can trust you, then yes, you'd have finally earned their trust.
Now, stay alert, since you must do everything possible not just to earn their trust but to not lose it as well, even after the sale is closed. After all, a happy customer will turn into future recommendations and purchases (both theirs and those of their friends).
Were here then share with you:
1. Share all the information that your clients need, according to the moment of purchase they're at. Nothing like full, relevant and open communication to generate trust. If you leave room for any gaps or doubts, you might begin to generate distrust: "Why won't they tell me how does it work or how much does it cost or how do I install it? What trick are they hiding from me?" might be what your customers think.
2. Give a follow-up to each of their questions with a personalized communication; emails, content according to their needs, immediate answers, even if they are automated. All this will help the client know that you are there for him, listening and responding, in other words, that you are reliable. Nothing builds trust better than knowing that the other party really commits.
3. Offer content that invites clients to participate, to get involved with you. A client who only reads and reads but in the end, no matter how much he reads, is not getting in touch with you, he's not a client, he is a reader. We want to establish a communication with our visitors so that the purchase-sale relationship begins. This is how trust finally consolidates before the purchase takes place, establishing this bilateral communication relationship.
Sure! and as we've mentioned before, once the sale is done, you need to maintain a relationship of trust with your clients. How can you get this done?
As you can see, publishing information on your website once and for all, is not a sales strategy rather, you are just sharing static information. This kind of lifeless information doesn't help you have a personal relationship with your customers.
On the other hand, a complete Digital Marketing strategy is the solution that better matches the new kind of online sales, based on attracting your customers with the dynamic content that you offer and accompanying them throughout their purchasing process until the sale closes and even after closing it.
If you want to know more about this kind of Marketing, contact us or download our e-book: