In our previous blog, we talked about the reasons to invest in marketing. Now we are going to talk about the differences between traditional and digital marketing so that based on this information, you can decide on which one to invest, according to your company's resources and needs.
Start working on your company's digital transformation now!
Traditional marketing is the kind of advertising that was done before the internet arrived: Television, radio, brochures, billboards, cold-calling ... all those ways we had to reach the customer when the internet was not a reality. This advertising is still done and yes, it helps to immediately broadcast your message to a lot of people. However, it does have some downsides compared to digital marketing:
On the other hand, we have digital marketing. This marketing is the one that was born to make the most out of the internet boom. The difference is that companies no longer need to broadcast very expensive messages to thousands of people, hoping that some of them will end up becoming customers.
Campaigns are now aimed at real potential customers. How? Each potential buyer looks online for what he or she actually wants to buy so, by having an online presence, companies attract those visitors who will very likely become customers. A digital marketing strategy - especially attraction marketing:
That will depend on the needs and resources of your company. We now know that traditional marketing requires a very large investment and that it won't target your potential customers as a digital marketing strategy would, specially, as an attraction marketing would. On the other hand, it does broadcast your message immediately, to thousands of people, so if you need lots of people to watch it, as soon as possible (whether they are potential customers or not), it's definitely the option that will solve your problem.
On the other hand, a digital marketing strategy is less expensive, targeted and measurable, but it can also take longer to reach a large number of people than with a traditional campaign, since it requieres to rank your site well on search engines so that the company's site is offered as a reliable answer.
Now, facing the need to immediately reach a large number of people, you have three options:
Betting on a digital marketing strategy to attract customers takes time, but in the long run, it allows you to grow exponentially without having to pay more for it. One same platform (your active website) will be used to handle marketing and sales over time, regardless of the increase in customers that you will have.
If you want to learn more about digital marketing and the options that DataBranding can offer, contact us! We'd be glad to help.