We already know that the creation of content is key within the strategies of Inbound Marketing. All blogs follow a more or less similar writing process (gather information, categorize it, make a draft, work and polish the draft, edit it ...). However, there are different types of blogs so, depending on each kind of blog and on its goal, we must try to cover certain specific aspects of it.
We mention here some basic types of blogs that we can find on-line in order to show that each kind of blog has its own interest/goal:
It is on this las type of blog that we will focus on.
This kind of blog is written in order to share content related to the product or service of a company. What for? So that customers get to know all about the brand and by doing so, recognize the real value of what the company is offering them.
1.- Buyer persona. You must always keep in mind who your customers are, the people that will read your post. It is them who you are writing for! What are their needs? What questions may they have? Try to imagine the questions that they may have in advance so you can give them the most accurate information possible. Know your audience so you can answer to their questions before they even ask.
2.- Title. Clear and engaging. Think of your clients (you want to catch their attention from the start) and of search engines (use keywords in your title).
3.- Blog's presentation. Try not to write a very long blog post since, when people are looking for information on-line, they want to solve their questions fast. If your text happens to be long, then try to organize it well and make it "friendly" for your client to read:
4.- SEO. Optimize your text so internet's search engines find your content more easily: keywords, clear meta-descriptions, alt-text images, headings, etc...
5.- Respect your reader! Writing a brief and an easily understandable text for everyone, does not mean it has to be empty, fake or too simple. You have a message to give so do it and do it right: your message must be true, have logic and solid argumentation and should be verifiable.
6.- Find and editor or some other person who can read it and make comments on it. Most of the times they can find mistakes that us, as authors, didn't see. Since they see it "from the outside", they can see out text from a different perspective. Be grateful for their comments and polish your article.
As you can see, there are several aspects that you should take care of when writing an Inbound Marketing blog post. Follow these recommendations and you will be on the right track.
If you want to know more about the entire Inbound Marketing strategy, go to an expert agency and seek for advice.
Inform your clients, create a direct relationship with them and watch your business grow exponentially based on the content that you offer them and on their satisfaction.