Googlebot is Google's spider robot responsible for tracking and indexing all the content of the web so it can offer the best content to its users, based on their search. But, what does Google consider as best content?
Google's algorithm considers more than 200 things in order to decide if a site or an specific page of that site is good enough to be recommended to its users as one of the first places of its search results. However, what they consider to be the most important, is for the content to be of quality, relevant, educational and helpful for the reader. Google has published a series of guidelines se websites who want to rank well comply with them. These are the best practices that Google recommends to create an effective and transparent Digital Marketing strategy.
Among Google teams we find the webmasters and web-spam teams, who help us understand a little better how Google works so it can offer great search results to its users. His spokesmen, Matt Cutts and Maile Ohye have created a series of videos in which they explain the best practices for Google. There is nothing like reading the whole information firsthand yet, here I share with you a brief summary of these Guidelines.
Google's algorithm is the first step with which sites are evaluated, but we must remember that behind this algorithm is a team of humans that verify if the Googlebot is doing its job well and indexing sites with value.
These people classify the content in several areas to know if the pages of a site comply with the guidelines or not:
The anti-spam team tries to:
If you want to learn more about this, Google published a document that gives more detail on these guidelines.
Us people use the internet as a source of information and knowledge. So what we are really looking for is:
Keep this 4 things in mind when creating content for your site. As long as you consider these aspects when creating your site's content, you'll do OK facing your visitors and thus, facing Google as well (both its algorithms as well as the people behind it all).