Mauricio Romero

Content marketing consultant, publicist, film director and musician. CEO of the first Spanish-speaking Inbound Marketing agency.

Buyer personas and why they are important to your strategy

A lot of companies we helped in the past didn't have a clear vision on who is their best customer. This is a huge problem for a marketing strategy. It means you don't understand how your solution impacts your customers. You won't be able to find them and attract them in a proper way. Learn how to solve it by making a Buyer Persona profile.

3 approaches to attract new customers with strategies

In my career experience in more than 25 years I have found that there are 3 approaches attract...

Why choose a Hispanic digital marketing agency

You should consider several points If you are looking for a Hispanic marketing agency to develop...

How to choose a lead generation software

2020 has changed all. The rhythm of software evolution is so fast that B2B lead generation efforts...

Lead generation website or just a brochure, which one is yours?

Does your website is generating new and qualified leads for your business? If the answer is NO,...

Best b2b lead generation strategies

Strategy is always before tactics and technology. If you don't know what you are doing  you might...

How to generate leads with Inbound digital marketing

If you already consider Inbound Marketing as a good methodology for generating leads you should...

How a Lead Generation agency doubles your online performance

Generating traffic and leads can be one of the most challenging issues that a CEO, VP of marketing...

Best Lead generation tools for B2B

Understanding what features a lead generation tool must have is very important before you choose...

Lead generation services to get more targeted leads

Understanding what kind of services you should look to generate more leads is crucial before you...
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