Mauricio Romero

Content marketing consultant, publicist, film director and musician. CEO of the first Spanish-speaking Inbound Marketing agency.

Do you know How Internet Affects a Customer's Buying Process?

It's an undeniable fact that the way in which we buy things has changed. We are better informed buyers now, we are smart and informed buyers these days. Do you want to know how does a customer decide whom to leave his money with? He who has the information, has power. With all the information that the Internet has to offer on services or products, this has become a reality. Information has changed the buying process forever.

What is Buyer's Journey and How is it Used in Marketing?

Which Marketing Strategies Work? Why are your Traditional Marketing Strategies not Working Anymore?

Digital marketing is a trend from which we hear almost-miraculous millionaire success stories....

Content Marketing

Marketing and advertising have changed. 75% of people no longer believe in ads or traditional...

How to Increase Sales Online: A Marketing Model

Most people think that selling online is some sort of technology business. They are wrong. It's a...

75% of the Buying Decisions in Mexico are Taken Online

The whole difference between successfully selling something online or not, relies on creating a...

What does Google Consider as Quality Content in Digital Marketing?

Googlebot is Google's spider robot responsible for tracking and indexing all the content of the web...

Guidelines to Follow When Writing a Successful Blog

A company's blog is a key tool to attract visitors to our website. It provides educational...

Why is Your Website More Important than your Social Networks?

There are 2 kinds of presence that you can have on the Internet: Your Website and Social Networks....

What is Inbound Marketing and Why Does it Work?

Inbound Marketing, a term that these days is trend in the marketing jargon. What is it, what does...
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