CRM or Customer Relationship Manager. Seems like the name says it all yet, what does it really mean? What does it imply within the administration of your company? How to know if you need a CRM?
A CRM is a software that allows you to centralize in a single database all the interactions that your company has with its clients (current and potential). But it is not just a software, it is a set of business practices and strategies that revolve around this information that the CRM will automatically track and manage for you.
In addition, a CRM gives your company much more flexibility since you no longer need to install the software on all of your computers (and have it stored and usable just there). Now, for a monthly membership fee, you and your entire team can access your CRM from any browser, at any time, anywhere. The information is no longer paralyzed in a few computers but it is uploaded to the cloud and thus, is at hand to anyone who has access permission, at all times. This gives your company a lot of flexibility and, of course, improves the productivity of your team.
Remember that the Inbound strategy is based on attracting, converting, closing and delighting your customers. All your marketing and sales strategy revolves around your client's interests and their buying process. Having more specific information about them, allows you to achieve this, since with a CRM you can:
You know your company could use a CRM software if:
In short, if what you do now does not allow you to have the information that you need in order to better serve your potential and current customers; does not allow your teams to communicate in real time; does not automate several communication processes (both with the client and between your marketing and sales teams), you need a CRM.
Download our free Inbound Marketing ebook for more information about how Inbound Marketing works.