If you are learning about digital marketing, you must familiarise yourself with the SEO concept.
SEO stands for Search Engine Optimization. But... what exactly does that mean?
Let's start from the beginning:
When an internet user has a question, the first thing he does is to type it in a search engine website, such as Google. This search engine will:
*It is in these top internet search engines options where you want your website to be for everyone to see.
There are two ways to make it as a "top result" of search engines:
The short path is what we know as paid advertising. In the case of Google, it's what we know as Google Ads. Your company pays the search engine (Google) so your site appears as a first result. This is obviously a great way to make it as a top result yet, there are some disadvantages to this strategy:
It takes a little longer to make it to the top with this option, since it's based on strategic content creation. Useful content gets ranked at the top by search engines since it does answer its users' questions, which is their final purpose.
Optimizing this content so search engines find it and offer it as a best result, is what we call SEO.
This road takes longer yet, offers several benefits:
Once we've explained how SEO works, we close this article with our starting point: SEO.
There's currently so much information on the Internet, that search engines follow certain rules or algorithms to find the content they believe is more accurate. These rules are not permanent, they are perfected over time and all websites have to update their content based on these rules if they want to stay at the top.
Now, what we want is to position our content as a top result, so what we have to do is design a whole content strategy that takes into account those algorithms that the most popular search engines use when choosing the content they'll offer as the best content possible.
SEO - Strategies that must be carried out and constantly updated in order to optimize a site's content. The goal is to make Internet search engines to find it and offer it as a best result to their users.
This is why we need to design and update our content following the requirements of search engines algorithms, following their rules of the game. This is what we call SEO.
Success isn't just about publishing content, it's about doing it with a strategy that will consider: