CASA SAUZA

A successful Inbound Marketing strategy connected to a broader and more engaged audience. Sauza became the leader about tequila information.

RESULTS

INCREASE IN VISITS

From 600 to 60,000 website visits per month.

 

LEAD GENERATION

From 0 leads to 338 new leads per month.

 

BRAND POSITIONING

1st place in more than 150 website searches. They became the most trusted source of information about tequila.

CHALLENGE

Spread the message of quality

Tequila Sauza, since 1873 has been a pioneer in all the technological improvements and best practices of their industry. They are part of the Japanese liquor company Beam Suntory. They are one of the group's top distilleries surpassing other factories in Japan and the USA. Therefore, they needed to spread the word, position the quality philosophy, and align it with their brand message.

Also, they had a website that needed to generate leads and tourists that wanted to visit the distillery in the town of Tequila.

STRATEGY

Create content that attracts tequila lovers and visitors

They needed a new message to communicate their philosophy and show their commitment to quality in their processes. As a result, they are the people who have achieved the evolution of the purest tequila.

This message spreads through a content marketing strategy customized for each buyer persona: tourists, tequila lovers, and people who like best practices in industrial processes.

We also designed a website ready to convert leads, follow up and process all the visitor and tourist center reservations.

SERVICES

MARKETING STRATEGY

INBOUND MARKETING

VIDEO PRODUCTION

BRAND MESSAGING

CONTENT MARKETING

AUDIO PRODUCTION

SALES ENABLEMENT

WEB DESIGN & SEO

PHOTOGRAPHY

WORK EXAMPLES

Blogs,Ebooks, Photography, Music, Video, Website, SEO, CRM, Email marketing.

Work-example-Databranding-Sauza

What the client said

 

  • Inbound Marketing has been a support for the development of Casa Sauza's communication and PR plan. Our collaborators confirm our certification of Great Place to Work by making content.
    Karina Sanchez
    Casa Sauza

LET'S TALK

Book your free marketing assessment, well be more than happy to learn about you and see if we can help.