NATTURA LABS

Lead generation and lead capture for ecommerce.

CHALLENGE

Lead generation for ecommerce

Nattura Labs have several brands for beauty salons. The ecommerce websites were not attracting new leads. The traffic came only from offline regular clients through sales reps when they recommended the website. It was only a brochure online. They needed to generate new clients, make a segmented database for start making nurturing campaigns and increase theri revenue.

STRATEGY

Attract people with content

Setting up an ecommerce always needs a content strategy to attract buyers. Only 3% of visitors are ready to buy when they visit an ecommerce, that is why you need to find a way for lead conversion. We did both strategies, lead generation and conversion. We aimed the target to the buyer persona they were looking for, hair stylists and color artists at hair salons. Through educational content they convert and nurture a database of new customers.

SERVICES

MARKETING STRATEGY

INBOUND MARKETING

MARKETING AUTOMATION

CONTENT MARKETING

SALES ENABLEMENT

WEB DESIGN SEO

WORK EXAMPLES

Blogs,Ebooks, Brand Photography, Product Catalog, Video, Educational Content, Website, SEO, CRM, Email marketing.

Nattura-labs-work-example

RESULTS

INCREASE VISITS

From 600 to 30,000 visits per month.

 

 

LEAD CAPTURE INCREASE

2,500 new leads in the first year.

 

 

Brand Positioning

More than 744 industry terms in 1st place of Search Engine Results. They broaden their market to other countries through new traffic captured from the website.

LET'S TALK

Book your free marketing assessment, well be more than happy to learn about you and see if we can help.