MARKETING AND SALES ALIGNED FOR LEAD GENERATION
The goal of Inbound Marketing is to improve how your company attract, contact, and educate your leads throughout the sales process. Sales and marketing teams will be more successful if they work together. The Databranding team specializes in providing support to our clients in lead generation strategy, tactics, technology, analytics, and constant optimization.
Check out our services underneath and discover how we can help you:
We understand your challenges:
You need a new way to attract your potential customers. The way you used to do marketing is not working anymore. You are looking for better ways to reach your audience. If you don't evolve, you might become obsolete, and someone else will take your place.
People don't rank you as the most trusted source of information. (Creating content with a strategy behind it)
ROI on digital strategies
You spend lots of money on digital paid advertising, not getting results. Low lead generation. (Generating and Nurturing your leads)
Long sales cycles
Often your sales teams are seen as people just selling not just experts in your field. You loose track of the sales process. (Analyzing and reporting)
How can we solve your challenges?
When customers have a problem to be fixed, they search for answers in Google and their network. They educate themselves online before making a decision. After knowing possible results, they want to evaluate providers and talk to a sales rep who is a subject matter expert. Then they purchase your solution and will engage with your brand, and there is an opportunity to transform him into a loyal ambassador.
All this process is the buyer's Journey, and around it, we build the strategy, perform the tactics, implement the technology, measure it and optimize it every month.
STEPS WE TAKE:
1 Lead Generation Strategy
Your business has important goals such as revenue growth, lead generation and brand awareness that require an intelligent strategy and effective tactics.
We support your marketing and sales teams with growth strategies that will give you de scalability your business demands.
- Demand generation Strategy
- Inbound Marketing strategy & Roadmap
- Content Marketing
- Sales ready websites
- Sales and Marketing Technology
- Sales Enablement
- Brand Story Telling
2 Lead Generation Tactics
Specific goals need specific tactics that can move the needle into results. Therefore, your strategy will need a combination of multiple marketing and sales tactics.
We implement multiple tactics to complement the efforts you are already making and adopt new ways to get results.
- Search Engine Optimization
- Website Design
- Content Marketing
- Sales Content
- Video Marketing
- Audio Marketing
- Digital Graphic Marketing
- Email and Lead Nurturing
- Buyer's Journey tools (CTA, Forms, Landing Pages)
- Social Media Marketing
- Digital advertising
- Account-Based Marketing (ABM)
3 Lead Generation and Sales Technology
We provide your teams with the technology and training that will help them measure and achieve their goals in a more rapid and easy way.
- Conversational Marketing
- Data Analytics
4 Campaigns Optimization
Every month we measure and optimize the strategy and the outcome of the performed tactics.
Things move on with complexity and speed, and we need to adjust the tactics to ensure effective results.
With more than 11 years of experience, we combine proven strategies and tactics that will help you connect with your potential customers.
Services designed for the buyer's journey:
Buyer persona Development, Buyer's Journey roadmap, Editorial assistance, Analytics and campaign optimization.
Content marketing captures potential clients’ attention and encourages your customer to purchase from your company subtly, yet effective.
Messaging and differentiation, compelling stories that engages with your buyer persona
Sales - Ready Website
Combined tactics from a range of categories to build pages that are rich in visual style and interactivity. SEO, UI, UX, Ecommerce, Responsiv design, LP, CTA, Forms.
Customers want professional subject matter experts willing to help rather than just sell. We help you improve your sales process and technology. CRM, conversational Marketing, and sales content.
The most powerful tool to engage, educate and sensitizes you audience. We have more than 25 years of experience in film production.
We tailor specialized music and jingles for your brand and video productions. Let us design how your brand sounds.
Visual Marketing & Graphic
Professional photography and graphic design are the visual complements to tell your story.
Email & Lead Nurturing
We design a nurturing campaign for your leads that will help them move along their buying decision process.
Buyer's Journey Tools
Call to Actions, Landing pages, Forms, Lead scoring, MQL, SQL, Deals and sales content are part of the puzzle to go through the buyer´s journey.
Social Media Marketing
We help you promote all the content through social media channels that will help you engage with your community and broaden your brand's reach.
Account Based Marketing ABM
Target, reach and engage with potential accounts, detect the people involved, start the conversation and turn them into customers.
Marketing and Sales teams need to learn the strategy to understand and value the new tactics they will need to perform.
Book a 30 minute call with us. We will give you at least 3 new ideas on how you can improve your lead generation strategy or tactics.