MARKETING AND SALES ALIGNED FOR LEAD GENERATION
The goal of Inbound Marketing is to improve how your company attract, contact and educate your leads throughout the sales process. Sales and marketing teams will be more successful if they work together. The Databranding team specializes in providing support to our clients in lead generation strategy, tactics, technology, analytics and constant optimization.
Check out our services underneath and discover how we can help you:
We understand your challenges:
You need a new way to attract your potential customers. The way you used to do marketing is not working any more. You are looking better ways to reach your audience. If you don't evolve you might become obsolete and someone else is going to take your place.
People don't rank you as the most trusted source of information. (Creating content)
ROI on digital strategies
You spend lots of money on digital paid advertising and you are not getting results. Low lead generation. (Generating and Nurturing your leads)
Long sales cycles
Often your sales teams are seen as people just selling not just experts in your field. You loose track of the sales process. (Analyzing and reporting)
How can we solve your challenges?
When customers have a problem that needs to be fixed they search for answers in Google and their network. They educate themselves online before making a decision. After knowing possible results they want to evaluate providers and want to talk to a sales rep that is a subject matter expert. Then they purchase your solution and will engage with your brand and there is an opportunity to transform him into a loyal ambassador.
All this process is the buyer's Journey and around it we build the strategy, perform the tactics, implement the technology, measure it and optimize it every month.
STEPS WE TAKE:
1 Lead Generation Strategy
Your business has important goals such as revenue growth, lead generation and brand awareness that require an intelligent strategy and effective tactics.
We support your marketing and sales teams with growth strategies that will give you de scalability your business demands.
- Demand generation Strategy
- Inbound Marketing strategy & Roadmap
- Content Marketing
- Sales ready websites
- Sales and Marketing Technology
- Sales Enablement
- Brand Story Telling
2 Lead Generation Tactics
Specific goals need specific tactics that can move the needle into results. Your strategy is going to need a combination of multiple marketing and sales tactics.
We implement multiple tactics that will complement the efforts you are already doing and adopt new ways to get results.
- Search Engine Optimization
- Website Design
- Content Marketing
- Sales Content
- Video Marketing
- Audio Marketing
- Digital Graphic Marketing
- Email and Lead Nurturing
- Buyer's Journey tools (CTA, Forms, Landing Pages)
- Social Media Marketing
- Digital advertising
- Account Based Marketing (ABM)
3 Lead Generation and Sales Technology
We provide your teams with the technology and training that will help them measure and achieve their goals in a more rapid and easy way.
- Conversational Marketing
- Data Analytics
4 Campaigns Optimization
Every month we measure and optimize the strategy and the outcome of the performed tactics.
With the complexity and speed things move on, we need to adjust the tactics to ensure effective results.
With more than 11 years of experience we combine proven strategies and tactics that will help you connect with your potential customers.
Services designed for the buyer's journey:
Customers want professional subject matter experts willing to help rather than just sell. We help you improve your sales process and technology. CRM, conversational Marketing and sales content.