What is attraction marketing? How is it different from traditional marketing? We here we explain it briefly and simply.
Traditional marketing is the one we knew before the internet arrived, and which is still used:
All these efforts of trying to get people know our brand, come to them in an unexpected way, they are not sought after. Nobody watches TV or listens to the radio looking for a commercial, or goes out on the street just to see a billboard. We don't want to receive brochures with information that we don't need, much less receive calls on our phone to have something sold to us something.
This kind of marketing was necessary in the past, since it was the only way we had to make our brand known yet we nowadays have a much more friendly and functional kind of marketing. We no longer have to interrupt our potential customers with unwanted messages, at times when they'd like to be doing something else, like watching a program, listening to a song ...
With the arrival of the Internet, the world of marketing changed, many new doors were opened. This doesn't mean that traditional marketing disappeared, only that there are new and better options.
Marketing of attraction is the one that, instead of interrupting clients with unwanted messages, seeks to be present with relevant information at all times, so that whenever a client discovers he has a problem and wants to find a solution, he finds you, your company, as his best option.
How will he look for us and find us? On the Internet. As simple as that. Why? Because we now have this great tool so, whenever we have a need, we first inform ourselves with it in order to find a solution. We Google for answers to learn more about the possible solutions that we have.
For example:
As we can see, it is not just a new kind of marketing, it is also a new kind of sales. It is about establishing a relationship of trust with the client, thanks to the information (open, complete and within context) that we offer.
We are no longer "selling something" to the clients, we are now giving our advice to them with information, helping them know what's best for them. That's why it's called attraction marketing, because we aren't imposing ourselves, we're attracting our clients by offering them what they're looking for first: information. Selling come second.
Last but not least, advertising in networks is not the same as having an entire digital marketing strategy. An attraction marketing strategy includes advertising in social networks as one of its tools, but it is much more than that. If you decide to implement this strategy, we recommend that you talk to specialists so that you don't waste resources (time and money) on an unnecessary learning curve. There are several digital marketing agencies that can help you in many ways, from a simple consultancy service, to working with you throughout your entire campaign.