We know traditional advertising well: television, radio, press, billboards. We also know that launching such a campaign is very (very!) expensive. Usually, only big companies can afford to pay for the production of this advertising as well as for its broadcasting.
Now, few of us know in depth what internet advertising is. We've seen ads online, of course we have! We are also familiar with some social media business pages where they advertise their products, of course we are! We have even bought a product or two online. But ... do we really know the real benefits that these tools offer? Here we share some of the benefits that a well-done internet advertising campaign can bring to your company:
As we've mentioned before, traditional advertising is very expensive, both because of:
You want to be where people are and that of course, costs money. And it costs so much that only big companies (think of tv ads and billboards that you've seen: Coke, Nike, Nestlé...) can afford.
On the other hand, while internet advertising also implies some investment, what you invest is a whole lot less than what you'd invest on traditional media.
People look for a solution to the problem that they have at the time that they need it most, regardless of the opening hours of commercial stores. For example, if they want to learn more about buying a video game console, before they visit any store (if they indeed buy from the store and not online), they will check it online first. At any time, any day. It may be on an early Sunday morning or on a Wednesday midnight, since it might be the moment when they have more free time to learn about their best option/solution (or even to learn about what other buyers have to say about it!). You need to have your virtual store open for them 24 hours a day, 7 days a week.
And yes, you can do it without having to:
Your website is your answer! It's never closed! All the information will be available there so that customers have the answer that they're looking for at hand, anytime!
Traditional advertising was broadcasted to customers but didn't listen to them. Clients were only recipients of their messages. Period. We as clients saw these commercials, listened to them on the radio, took that message with us, and that was it.
These days the rules have changed, we now receive the company's messages and thanks to the internet, we can answer back; ask for more information, complain about something related to their product or service, or even congratulate them. In other words, we can now interact with companies. And this is always good, because:
Traditional campaigns can be measured, of course, but measuring their impact is almost as expensive as the campaign itself. Agencies that are dedicated to measuring this impact are hired and their costs are very high. In addition, they're based on statistics and probabilities that always have a possible margin of error. They are approximations only, sort of speaking.
The analysis of the impact of an internet campaigns is 100% accurate and much less expensive. You can constantly evaluate (in real time!) the success -or failure- of your campaigns so that, based on these data, you can redirect efforts towards what is proving to work and abandon what isn't.
Unlike traditional advertising, at which once your advertising contract expires, it gets removed from its broadcasting media, the contents that you create for your website won't disappear. Ever. In other words, you will be investing in a whole collection of information related to your service, product or company, which will grow over time and, unless you decide to withdraw it, will be permanently on the network, giving an answer to your customers 24 hours a day, 7 days a week.
Advertising on the internet is a relatively new concept that still needs to be worked-on more thoroughly. Many people confuse internet tools with Digital Marketing strategy. The benefits that we've mentioned are benefits that you'll get by carrying out a complete Digital Marketing strategy.
Making use of only certain tools (facebook, analytics, emails ...) and not articulating them all within a strategy, won't bring the same benefits that we've mentioned before. Yes, you will be doing some advertising, but it won't have the reach and the potential that a whole digital strategy, one focused on your sales goals, can offer.
Learn how to get more targeted leads for your business:
If you want to learn more about what an Inbound Marketing strategy is and how you can start working with it to watch your business sales grow, contact us. We are an experienced Inbound Marketing agency and we are happy to help with:
You decide what best suits your goals and budget but above all, the sales objectives that you've set for your business.