You have a company that offers a great product or service and you are ready to share it with the world and start selling online, great! but... Where to start?
You use several tools the the internet has to offer so you market your brand, product or service:
You market your brand by sending emails, posting on networks, paying Google so your site appears as a first result in its search results (this is how those who are asking about any product or services that you happen ti have will find you), among others.
Within this advertising that you will make online, you will include your stores telephone numbers, schedules and addresses so that people come to them when buying something.
You have a website that only offers an online catalog, with their respective sales mechanisms. You leave advertising in the hands of traditional media (radio, TV, spectacular ...), which will redirect your customers to your website, to make the purchase online.
You have a website which offers only an online catalog, along with its selling tools (ordering, payment methods, shipment...). You leave advertising in the hands of traditional media (radio, TV, billboards ...), which will redirect your customers to your website, to make the purchase online.
This option is, from our point of view, the winning option, since you make the most out of the investment you've made on your website, both to advertise and to sell.
A whole digital strategy should:
It all depends on:
We recommend you hire at least an initial consultation service with which you can learn all about the options that you have, discussing it with an expert. Based on this consultancy, you should be able to decide whether you should do it all by yourself or if you should work with an agency (whom should also offer different work plans so you choose the one that best fits your company).