If you are reading this article is because the headline got your attention. As simple as that. This is why it is key to write great titles in order to attract new customers. Plus, a good title can help you get your content ranked better for search engines such as Google.
Your original title doesn't necessarily has to be the final one. It is just a specific title that will help you define the limits of your topic. Instead of writing "Tips for caring for your pet" start with "Tips to feed your cat better". You see the difference? The first one is too general, the second one is more precise and will allow you to write about something specific, which your readers will appreciate (they specifically looked for what you offered in the title, no less, no more).
So you should first have this title that will guide the content of your article, and then you can later work on it to make it look interesting:
So now you know what the article will be about, time to make it look more attractive. How? There are different ways to achieve it:
You can never have too many ideas when it comes to creative work. Try to hold regular meetings with your team in order to brainstorm ideas, both for titles as well as on topics for articles. What one doesn't think about, the other one does. Write down all the options mentioned because, however bad they may sound at the beginning, they can later be polished or they can give rise to better ideas. If you do not have a team to support you on this, lean on resources that you can find online; check how other authors have titled similar articles. Ideas are out there, you just have to find them. In other words, you can either have them yourself or you can use creatively what others have done or thought as well.
A title that catches people's attention is important, but so is the content that follows. No matter how good your title might be, if the article itself offers no real value to the person who reads it, this person won't read more than just the first lines.
Try to optimize everything: title, headings and the article itself. It should seek to give an answer to the doubts that your buyer people might have in a truthful, concrete and direct manner. By doing so, you will gain their trust.
Click on the image below if you want to learn more about how content is key for a successful Inbound Marketing campaign.