VICTORY VAN CORPORATION

Getting more leads and ROI from their marketing investment.

CHALLENGE

Capture new leads and increase the ROI of marketing

Victory Van was spending a lot of money on Adwords but wasn't getting leads or seeing an increase in sales. Additionally, there wasn't any consistency in tracking information. Leads were lost. People were writing on scraps of paper. Others were using clunky, confusing software. This meant that managers didn't have good information to make good decisions.

STRATEGY

Attract people with content

Money spent on Adwords was stopped. Marketing pivoted to a content strategy that thoughtfully considered the different types of customers and their behavior throughout the purchasing process. The website was migrated to HubSpot, giving them various tools at their fingertips. One simple, easy-to-use CRM was rolled out for everyone to use. Sales processes were tightened up and consistent across teams.

SERVICES

MARKETING STRATEGY

INBOUND MARKETING

MARKETING AUTOMATION

CONTENT MARKETING

SALES ENABLEMENT

WEB DESIGN SEO

WORK EXAMPLES

Victory-Van-websit
WEBSITE REDESIGN

A ready to sell and capture leads website.

GREAT RESULTS ANALYTICS
CRM AND SALES ENABLEMENT

Visits to leads 2.12%

Close rate 13.81%

The sales team follows up on leads.

Marketing automation for follow-up with notifications for clients and sales reps.

RESULTS

INCREASE VISITS

110% increase in web traffic from the previous year.

 

 

LEAD CAPTURE INCREASE

300% increase in online lead generation.

 

 

 

SALES ENABELMENT

Simplified, scalable, repeatable sales process.
Accurate reporting and tracking of every lead.
Cross-team learnings assisting with lead closure and generation.

What the client said

 

CHRIS-PATTON
Databranding tracks and analyzes leads from the moment they come in. They don't just generate the leads. They take initiative to follow a lead all the way through the sales process.

Chris Patton - CEO - Victory Van Corporation

George Zane
It has been several weeks since Data Branding conducting training of HubSpot CRM for the sales team here at Victory Van Corporation. The level of understanding the sales team has to use HubSpot is like night and day from the training we received from Salesforce.When Salesforce was rolled out, their support staff and training department was weak at best. Most of us already knew more about the program than our instructor. My team kept telling me that they had entered contact information and deals into the system, but nothing was being reported in the Reports or Dashboard screens. Then the folks at Salesforce asked us to stop using the “Lightning version” of Salesforce and switch to the “Classic version”. That’s not what we wanted to use. Long story short, I would not recommend Salesforce to any company that really needs a CRM as a tool for following up with customers, tracking sales, or reaching goals.From the beginning Data Branding was different, they took the time to research our industry. You had a complete team of instructors and IT folks that rolled out HubSpot.Data Branding understood how to train us on the features of HubSpot and explained how this would help us with staying in contact with our customers, increasing our sales, reaching our goals.Data Branding has become a part of Victory Van’s sales team.

George Zane - VP Office & Industrial Sales

LET'S TALK

Book your free marketing assessment, well be more than happy to learn about you and see if we can help.