HubSpot is a software suite with more than 32 functions which are needed to carry out content, digital, social and email marketing. HubSpot's platform helps companies carry out a whole Inbound Marketing strategy and give it a proper follow-up. This strategy is based on attracting visitors to the company's website with good-quality content in an organic way, that is, without having to pay search engines -such as Google- to appear as one of their best results (at the top of their results page).