What is the difference between a Sales Process and a Sales Methodology? A sales process is a set of specific repeatable steps that your sales team must follow in order to convert prospects into customers and close sales, in other words, it is a detailed how-to manual. Now, a sales methodology is a more general framework in which each sales process fits, it has to do more with the attitude and vision that are held around the selling activity and within this framework, the process or plan is elaborated.