A Story of Success In 2011, one of our newest clients made up his mind to enter (in a shy and very distrustful way) the Inbound Marketing world and make it a part of his whole marketing strategy. We also helped him see that, because of the kind of products that he sold, working with the E-Commerce global trend would mean a great deal for his success, so he decided that he build his website be as close as possible to an eCommerce page. By as close as possible we mean that everything was ready for it but... he just wasn't ready to sell online. His main reason was that, since he owned a fashion brand, his site could lose class and style, which just didn't make sense to me since, at that time, great fashion brands owned and worked with E-Commerce sites.
