Are you frustrated by the little interaction your posts receive on Facebook? In order to get the response you are looking for and to be able to stand out in Facebook news, I here share with you four ways to use Facebook algorithms so your company benefits from it, finds new followers and better analyzes its activity and results.
4 General Tips to Stand Out on FB
- Create lots of visual content but make sure you are also able to redirect your viewers to your web page.
- Use Facebook algorithms for on your behalf
- Don't just wait for your audience to come to you, go find your audience with directed and advertised publications
- Always try new ideas, analyze and adjust what you are publishing on FB
4 Specific Ways to Stand Out on facebook News
1. Publish attractive Images
Facebook is mostly a visual platform and we all know it. Personally, I am more attracted to images of actors and actresses and movies than about singers or food. This also applies in business. Visual content invites you to interact with it, in fact, once company news was added to Fb updates, the increase of the interaction held with visual content (photos and videos)was of a 65%.
What companies sometimes forget is that they can link these photos and videos to their website. That is, what you want to show your followers is that you have a new vehicle for your business, do it, but don't forget to add a link or an article about the services that you offer so your viewers also have access to your website with a link. If the content and images are attractive, you will get people visiting your website.
Another thing to keep in mind when sharing links or comments for people to copy, is to add a hashtag to them, so they are included as a trending content, especially if many people are posting them. Facebook will group those topics into kinds of news. Also, hashtags don't stay in a single social network, they are shared by several social network such as Twitter and Instagram, as an easy and quick way to find those issues that people are posting or looking for.
2. First get their attention, then you advertise
Have you ever visited the profile of your high school sweetheart and then all of a sudden her start last trip's photos are all over your news feed? This is due to the Facebook's EdgeRank algorithm, which is based on interest, affinity and seniority. Basically, it goes over the last 50 people with whom you have interacted with or seen their profile, and then includes them in your news update.
You can use this tool to benefit your business. All you have to do is publish interesting content regarding your business or its industry.
Once you've published it and people have seen it, interacted with it, shared it, etc., you can then make an ad that will redirect them to your website. Why should you do this? Because if you first post something that's interesting to them and let them interact with it, it will then be easier for your next message to appear in their news feed updates. This is called organic advertising.
3. Advertised and targeted publications (Ads)
We have called the previous advice organic advertising yet, you can also do something very easy: you can pay for targeted advertising in order to increase your presence in the news updates. An Ad publication appears at the top of the updates, and by doing so, you can be sure that people will indeed see it. This only increases your chance to reach more people and get more interaction.
You can also target these publications towards specific interests, in such a way that you can reach people interested in the area of what you're offering. This goes beyond just your connections or friendships, as it reaches new people who are interested in what you've published.
This kind of publications are similar to the idea of organic advertising, when people see and interact with advertised publications, it's easier for you to also organizally appear in their news feed. This kind of paid advertising can help you increase the "likes" and followers of your Facebook business page as well. A bigger strategy is always worth it.
4. Analyze the whole operation
The most effective way to succeed in Facebook updates is simple: know your audience. Post content that you think they want to see (it doesn't matter if it's organic or paid), analyze the kind of publications that are having more interaction and adjust your content according to a strategy. The best way to find this out is with Facebook statistics.
Recently, Facebook statistics have had an update, now they look like this:
You can also review the particular activity of each post you have done:
This information helps a lot to decipher some issues:
- How many followers are you really reaching
- What kind of publications are more active
- The time in which your audience likes to interact
Once you have obtained this revealing information, you can take advantage of it and favor your Facebook marketing. If people interact more with one topic than with another, you know will now know what they are most interested in and/or like. If people respond more during the night or mid-afternoon than during the morning, you will now know at what time your audience is on Facebook the most.
Conclusion
Excelling in Facebook news is about offering your audience what they want to see. What people usually do in their free periods from work or after work hours is to visit Facebook, so they don't always want to see your content. But if you make interesting content and keep track of what they like most, then you've mastered Facebook news.