Audio Production for Events

by Alejandro Segovia | Jul 16, 2020 11:15:00 AM

In previous blogs, we've talked about different audio production services: jingle, multimedia and music for videos.

On this blog we'll talk about audio production for business events. Making your own music for your corporate events and videos:

  • Allows your company to create its own audio label
  • Avoids reproducing music that could also be played in another company's video or event, as it would happen when using generic music, from libraries.

Once again, it's been our audio producer and member of the Latin Grammy Academy, Mr. Alejandro Segovia, who shared this information with us in an interview.

audio for events

Event Production For Companies

"I've had two great experiences working for companies, I mean, I've had several, but will talk about two major ones: Ferrero Rocher and Nice, the latter is a company that sells great quality costume jewelry.

Ferrero Rocher

We've held several events with Ferrero Rocher, especially anniversaries, like that time when it was their 20th anniversary. Afterwards, they also held an another important event for their sales area ... many projects were done for this sales event:

Video For The Event 

When a company designs an event, it usually involves the creation of a video that will be shown before its corporate members and the people who will come to the event. This video usually talks about the history of the company or about the reasons of the event itself, which might be:

  • An anniversary
  • A national congress, as the one we had with Ferrero Rocher

There are many reasons to have a corporate event!

Companies organize these events for their company members and usually ask an audio producer to be part of the production of the event. Then, we start planning the production of the video that will be musicalized, a video specifically made for the company's employees.

Official Song or Theme 

In addition, in the case of Ferrero Rocher, when this anniversary event was held, they were wise enough to make a presentation of an official theme, of an official song of Ferrero Rocher's 20 years. So the song had to be made specifically for their 20-year-anniversary, but also, we presented it with an orchestra!

So as part of the production of the event, we also had:

  • Rehearsals with musicians
  • Preparation of the orchestra
  • Building the whole musical project
  • Building the whole musical production during the event (live)

We held this event at the main patio of the Cabañas Cultural Institute, it was an event that gathered more than 4,000 people, a great event!

Artistic Direction 

We hired musicians from the Jalisco Philharmonic Orchestra (now called Symphony); we had people from the State Choir, and it was my job to carry out the artistic direction of that part of the event.

An Event For The Whole Company 

So an event not only positions and strengthens a brand, but also boosts the loyalty towards the brand as well as the loyalty of employees and sales people. I remember that everyone was invited, from the highest positions of the company, to the janitor and cleaning staff, no one was left out! Everyone came: sales people, distributors ... in short, everyone was invited and involved and of course, the event had to be prepared accordingly.

The Experience With Nice

Same happened with Nice company, which sells costume jewelry. It was an event that was organized to present a new collection and they had everything:

  • A whole performance was made (in which I participated as an audio producer)
  • We invite some fellow musicians
  • We put together an orchestra with only percussions
  • A theme was made specifically for the occasion
  • We had a well-known host, a journalist that many Mexicans know well
  • There was a concert which ended with the presence of Alejandro Fernandez

Anyway, it was a great event! I can't remember the venue now, but it was a very big place, kind of like an open-air auditorium ... A truly wonderful thing!

Sound Design And Perfect Synchronization 

We produced the whole performance for this event, so we had to get involved not only with audio production and arrangements, but also with the sound design of the whole event! That is, we had to decide where the speakers would go in order to achieve an higher impact regarding music. I worked hand in hand with the audio engineers to achieve a perfect synchronization, because in addition the audio, we had to synchronize it all with the rest: lights, sound, video ... We basically had to design and carry out a whole production plan in order to achieve the desired impact.

Smaller Events

Puerta de Hierro Hospital

There are other kinds of events that only involve the production of a video, made exclusively for the occasion. And of course, they have to make the music for it too. I have a recent experience (2019) such as this, with Puerta de Hierro Hospital. They organized a special event to acknowledge 19 years of work of some of their staff members (they chose the number 19 for 2019). Several people gathered, they were given a recognition, a watch and such, and a video was made specifically for the occasion. I had the opportunity to make the music for their video, to make the official song for the event.

When a company makes an event, it usually asks for is a song made specifically for the occasion, a song that will only be played there for the first time. Eventually, it will be uploaded to YouTube or social media after the event, of course, but the song premieres at the event.

Vivri

I also did work like this for Vivri, a company of nutritional products as well as with Pisa Laboratories. The latter held an event for their distributors only and I made a song for them, exclusive for that event.

Mc Cormick Mayonnaise

I also had the chance to work for a Mc Cormick Mayonnaise event. My student (back then), Patricia
Cantú, sang both in English and in Spanish a Shakira song that was adapted for the event. It was quite an event! Paty Cantú is now a well-known singer."

Hiring an Audio Producer

We thank Alejandro Segovia for this interview. This has been just a "taste" of all the things that can be produced -regarding audio- for events. He works with all kinds of events, from a company's internal evento, to large events open to the public.

Musical Coaching for Companies / Alejandro Segovia

If you are thinking about hiring an audio producer for your event, we recommend that you read our blog in which we point out some of the aspects that you should take into account when hiring an audio producer, including Copyright issues.

Make sure you create good-quality music, specifically created for your company or event.

audio production for events

If you want to learn more about this or any other audio production service that DataBranding offers to you, with the collaboration of Alejandro Segovia, contact us. We'd be happy to answer your questions and work with you!

 

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