Benefits That Your Company Gets From Writing a Blog

by Ivonne Flores Ivonne Flores | Aug 15, 2019 12:18:17 PM

 

benefits of having a blog

The benefits of writing a blog are:

  1. They helps you drive new traffic to your website by working closely with search engines and social networks to achieve it
  2. It helps you convert that traffic into potential clients

Let's start with:

1.- Driving traffic to your website based on SEO and Social Media sharing

Every time a blog is written, it becomes yet another page that's gets indexed to your website. It's also another sign that you sent to Google and other search engines so they know that your website is active.

Each new indexed page is one more opportunity for you to make yourself present facing search engines and thus, drive traffic to your website through organic search.

Blogging also helps you broadcast your company on social media. Every time a blog is written, content that people can share on social networks such as Twitter, LinkedIn, Facebook, Pinterest, is created. This that helps you broadcast your business to a new audience which probably doesn't know it yet.

Blog content also helps your company stay present on social media. Instead of asking your social media manager to create new original content for your social media only, write blogs! Blogs are published on your site and can also be shared on your social media. One blog, twice the publicity you get.

When creating content for your blog posts and then sharing them on social networks, you strengthen your social reach and thus, increase the number of clients that can get online.

2. Convert your website traffic into customers

Once your blog has increased the traffic that your website gets, you will then have the opportunity to convert that traffic into potential customers.

Since each blog you write is the same as having yet another indexed page, each blog is a new opportunity to generate new potential customers. The way this works is very simple: Just add a call-to-action (CTA) button on each blog post.

These calls-to-action buttons often offer free e-products such as:

  • E-books
  • Technical documents
  • Data sheets
  • Webinars
  • Trials ...

Basically, any content that someone would be willing to receive in exchange of their contact information.

It works like this:

  • Visitor arrives to website
  • Visitor sees a CTA button that offers a free e-product
  • Visitor click on CTA button and is redirected to a landing page that has a contact information form
  • Visitor fills in the form and send his information
  • Visitor receives the free product
  • You get a new client's contact information added to your database so you can send this person more future offers

Notice: No all your blog readers will convert into contacts and that's ok. No one ever converts 100% of the people that read their blogs into contacts.

3. Helps to set informational authority

The best business blogs give an answer the most common questions that potential customers have. If you are constantly creating content that's useful to your target customers, this content will help you set yourself as important and trustworthy informational source and by doing so, other users will visit your blogs, knowing you are an informational authority on the matter.

4. Long term results are boosted

Each blog post is categorized to be ranked by search engines. That means that, if your blog post ranks well, you will continue to receive traffic and potential customers from that blog for days, weeks, months and years to come. In other words, after you post good content, you can work on something else while you will still be attracting traffic and potential customers to your site. An hour of effort today, can turn into hundreds of thousands of views and potential clients tomorrow.

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