---
title: "Branding: Tim Leberecht: 3 Ways to Loose Control of Your Brand"
description: Do not fear loosing control of what's being said about your brand on the internet, rather use it as a way to reinforce your strategies. Learn more here!
image: https://www.databranding.net/hubfs/Stock%20images/communication%20technology%20mobile%20phone%20high%20tech%20concept.%20Happy%20man%20using%20texting%20on%20smartphone%20social%20media%20application%20icons%20flying%20out%20of%20cellphone%20isolated%20grey%20wall%20background.%204g%20data%20plan-1.jpeg
---

[Digital Strategy](https://www.databranding.net/blog/tag/digital-strategy)

# Branding: Tim Leberecht: 3 Ways to Loose Control of Your Brand

We are far from the days (if they ever existed) when a person, company or brand could have complete control of their reputation ... **Online rumors** mean that you are relevant, that there's a constant free online conversation that revolves around you, but over which **you have no control.**

****

Tim Leberecht offers 3 great ideas to **accept such a loss of control**, even to prepare and design for it and use it as an impulse to recommit yourself to your company values.

 

 

[![   Learn how we can help   ](https://no-cache.hubspot.com/cta/default/92588/7a49dd1c-7801-458a-9974-eb45037f84b5.png)](https://cta-redirect.hubspot.com/cta/redirect/92588/7a49dd1c-7801-458a-9974-eb45037f84b5)

Tags:

[Digital Strategy](https://www.databranding.net/blog/tag/digital-strategy)

![Miguel Angel Tolsa](https://www.databranding.net/hs-fs/hubfs/Fotos_para_perfiles_blog/Tolsa.jpg?width=120&height=120&name=Tolsa.jpg)

**[Miguel Angel Tolsa](https://www.databranding.net/blog/author/miguel-angel-tolsa)**  
 Apr 9, 2020 11:15:00 AM

 "CMO y socio de Databranding. Ex Director de Comunicación en IPADE Business School. Más de 20 años construyendo autoridad institucional — ahora aplicada a estrategia de visibilidad en IA para marcas que quieren ser citadas, no solo encontradas."

[Follow me on Twitter ](https://twitter.com/mtolsa) [Follow me on LinkedIn ](https://mx.linkedin.com/in/mtolsa)

![Free AI Visibility Diagnosis - Databranding](https://www.databranding.net/hs-fs/hubfs/AI-Generated%20Media/Images/Una%20toma%20oscura%20de%20alguien%20revisando%20analytics%20en%20pantalla%20o%20una%20sesin%20de%20trabajo%20con%20luz%20dramtica.png?width=1024&height=1024&name=Una%20toma%20oscura%20de%20alguien%20revisando%20analytics%20en%20pantalla%20o%20una%20sesin%20de%20trabajo%20con%20luz%20dramtica.png)

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