Branding: Tim Leberecht: 3 Ways to Loose Control of Your Brand

We are far from the days (if they ever existed) when a person, company or brand could have complete control of their reputation ... Online rumors mean that you are relevant, that there's a constant free online conversation that revolves around you, but over which you have no control.

Tim Leberecht offers 3 great ideas to accept such a loss of control, even to prepare and design for it and use it as an impulse to recommit yourself to your company values.