Miguel Angel TolsaFor those who are still skeptical about selling on the Internet, the Mexican Internet Association, AMIPCI, has published very revealing data on the consumption of products and services that were bought on Internet in Mexico.
DataBranding keeps coming across entrepreneurs who are reluctant to sell on the Internet; they either think it's not doable or look at it with contempt. Establishing an online store (e-commerce), seems like a dream to them.
A Growing Market
In 2011 alone, e-commerce in Mexico made 46.7 million MXN pesos, a number any Mexican businessman should consider.
Let's think about the beginnings of Radio. Surely those who started selling advertising space for this media had a hard time: it was totally new and lacked data that could prove its success. Today, most of the brands that decided to invest in radio, are still a success.
Digital Marketing or Inbound Marketing was born so that customers who actively looking for information/products/brands on the internet, find those companies that better solve their problems or needs and start interacting with them, not the other way around (as marketing was done in the past).
Inbound marketing was born to give an answer to this new reality in which customers are the ones who approach brands to interact with them, in a consensual way, that is, without unwanted ads/interruptions.
The Return on Investment (ROI) of Digital Marketing or Inbound Marketing is high, since this strategy is 62% cheaper than any traditional -or Outbound- marketing strategy. Internet gives companies the opportunity to sell 365 days a year, 24 hours a day.
