Miguel Angel Tolsa
Great news! Inbound Marketing for Real Estate works! Why? Because it's an industry focused on sales an on the constant conversation held with prospects.
Inbound Marketing is aimed towards a constant and scalable creation of qualified prospects. In addition, the daily work of Inbound is aimed towards leading the conversation - questions, doubts, fear resolutions - based on a procedure divided into steps, with the final objective of leading them towards the final purchase of products or services. A CRM is used for this, but -BUT- always applying this communication methodology.
Digital Transformation
Few, very few, but very few developers or real estate agents, have started a true digital transformation. Several are already very involved in internet advertising but that's about it. We've found that some owners or general managers of this branch see it as a system change or a simple "being on the Internet".
Digital Transformation may include processes that:
- Help and expedite the sale.
- Generate a continuous development of leads (not leave it only to those paid by PPC Ads, Instagram, etc., which, when stopping the investment, your exposure stops as well).
- Reduce the time spent on administrative processes.
- Reduce the average time of complicated sales processes. For example, from 6 months to 2 months.
- Standardize complicated processes that were previously done by hand or in endless Excel sheets.
- Use tools that automate responses and trigger robotic processes for customer service or prospects.
Among others.
Which Real Estate companies need Inbound Marketing?
Different companies have different people to target. On one hand, there are those that target potential buyers and see them as one-time buyers (buyers who want property for themselves or their children). On the other hand, there are those that are close to the prospects that see the purchase as a long-term investment. The two types of leads have many and multiple questions that, when answered, can help in their decision-making process, or as customer service.
On the other hand, there's the intention of some real estate agencies to sell the idea of their developments to potential investors who want to place their money in Real Estate companies.
Get results with a strategy
That said, if your company is focused on:
- Lead Generation
- Giving them a better follow-up
- Reducing costs and customer acquisition time
- Optimizing your sales funnel
BUT you still don't have an effective strategy that can help you achieve this, Inbound Marketing could match your business' interests.
In addition to the General Strategy (or as we call it, the Game Plan) you should keep in mind that a platform is required so that it can be fully developed. There are different companies that provide their service, charging a monthly fee, which provide Big Data, Process Automation, Statistics and Control Boards. Once you're familiar with them, you'll have a 360 vision of work efficiency plus, you'll be able to make improvement decisions based on live data analysis. They offer these numbers with a purpose, it's not just measuring for the sake of measuring or producing numbers without any meaning or benefit (like the Google Ads platform).
It is up to the mentality of each company to catch the digital transformation wave ASAP. Learn more about our services or packages.
If you are interested in a quick telephone consulting, you can get in touch with us.