Marketing: Internet Strategies

When we want to accomplish something, reach a goal or even start dating someone, we need strategies! So we look for the best choice among the different options that we have.

Regarding marketing, the strategy is very basic; If we want our campaigns to be successful, we need to have different plans and the first thing to do in order to choose our strategy is:

1. Brainstorm: Your whole team must get together and discuss what is it they want to launch to the market, whether it's a product or a service. It's at this moment when they can start generating ideas and giving all their creativity and imagination to the project. Any idea, however simple it may seem, can end up becoming the success of your campaign.
2. Writing ideas down: Someone must be writing all the ideas mentioned down, so you can all later work on them.
3. Choose at least 3 ideas: The best ideas must be chosen in a consensus, by everyone. Once they're chosen, they'll become your A, B and C plan.
4. Make the proposal to your potential client: Once your A,B and C plans are ready, you can then go and offer these ideas -which came up from your work meeting- to the client. It is he who will, in the end, choose one of those 3 plans. If the campaign is designed for your own company, the person that holds the highest hierarchy is the one to choose.
5. Work deeper on the chosen strategy: Once a strategy is chosen, you must still work on it and further develop the idea.
6. Know your target audience: It's very important that you always keep in mind the target audience that you want to reach and start approaching them from the general to the specific until you reach the exact group that you are trying to reach.
7. Tools: In order to reach that final target group, you must make use of the necessary tools that the marketing and media offer.
8. Current tools: The best media that we have these days to help us achieve our marketing goals, is the internet. There are several options of Internet Marketing to choose from:
   1. Social networks management
   2. Improving your ranking in Google
   3. Blogs
   4. Ebooks
   5. Email campaigns
   6. Social Marketing
   7. SEO
   8. SEM
   9. Content Marketing

So you now basically need to choose one -or more- of these tools so your whole strategy becomes a successful one, that is, so that it reaches the audience it's supposed to reach.

If you want to learn more about designing an effective Internet Marketing Strategy, download our free ebook: