--- title: Sales at Inbound Marketing Times description: Sales have changed. Technology changed the way we buy, so companies should also change their marketing strategy in order to keep up with these changes. Learn more about Inbound Marketing here! image: http://www.databranding.net/hubfs/Archivos_Alice/Gifs/homero_gif_desaparece.gif --- [Inbound Marketing](https://www.databranding.net/blog/tag/inbound-marketing) [Digital Strategy](https://www.databranding.net/blog/tag/digital-strategy) # Sales at Inbound Marketing Times Hasn't it ever happened to you that you walk into a store and a salesman approaches to tell you all about the products that you can buy, up to the point that they are annoying you? ![null](http://www.databranding.net/hs-fs/hubfs/Archivos_Alice/Gifs/homero_gif_desaparece.gif?width=500&name=homero_gif_desaparece.gif) It has happened to me more than once, so the most courteous response I come up with to keep the poor man wasting his saliva unnecessarily on me, is to say: "I'm just looking around, thank you". One of the reasons why I love **Inbound Marketing**, it's because it perfectly understands the selling premise: **Clients like to shop, not to get something sold to them.** ![null](https://www.databranding.net/hubfs/Archivos_Alice/Gifs/homero-comida.gif) This is because **nobody likes to feel with an obligation to buy**, or worse, to buy things that we don't want just because the seller was too invasive. When that's the case, we end up buying something from him just so that he would stop bothering us or because he "took the trouble" of explaining the whole thing to us, from a to z, about everything he sells. [Inbound Marketing](https://www.databranding.net/en-blog/educating-your-clients-with-content-a-key-strategy-for-inbound-marketing?hsLang=en) is mainly focused on **catching a client's attention** in the most subtle and convenient way, by **solving his concerns or challenges**. We all search and find exactly what we want, whenever we want it. ![null](https://www.databranding.net/hubfs/Archivos_Alice/Gifs/homero-pensando.gif) In this information era where we find so much about everything, this point of view is very valuable and we can take advantage of it for our businesses. As a company owner, you can become so attractive that people actually look for you, specifically on the field in which you'll become an **opinion leader, specialist or expert** by solving people's concerns and talking about things they are interested in. ![null](https://www.databranding.net/hubfs/Archivos_Alice/Gifs/homero-musculoso.gif) Let's take a footwear company for women as an example. An **inbound strategy **would focus on generating content that is useful to women who want to buy (at this time or in the future) shoes. A line of action is to create [blogs](https://www.databranding.net/en-blog/types-blogs.-writing-inbound-marketing-blog-post?hsLang=en) to talk about: - the different shoe models that you have - trends by season - other garments to match them with - what things to consider when buying shoes - the balance between orthopedic health and style Just to mention a few... The logic behind this is that, if a woman is interested in buying shoes, she'd like to first have all the information she need in order to make her final purchasing decision. She'd like to make sure that the shoes that she's buying will give her total satisfaction and fulfill her expectations. Another example of applying the philosophy of Inbound Marketing, are companies that want to **publicize their organizational culture,** as well as the achievements they are having as a company and how these have a **very positive impact on their product or service** by improving their quality. We can also share those practices that mean a benefit for us all in a company, since sharing good work practices helps us replicating them, improving them, and also invites us to constantly prepare ourselves in order to continue being the market leaders in our sector. ![null](https://www.databranding.net/hubfs/Archivos_Alice/Gifs/homero-inteligente.gif) Understanding that Inbound is a philosophy, makes life easier for sellers and consumers. Inbound is a conversation, and being "the conversation" is what keeps us in people's minds. “People do not buy goods & services. They buy relations, stories & magic” Seth Godin [![Free Inbound Marketing Ebook](https://no-cache.hubspot.com/cta/default/92588/2e9df98b-9889-4319-837b-ce67aac2e67f.png)](https://cta-redirect.hubspot.com/cta/redirect/92588/2e9df98b-9889-4319-837b-ce67aac2e67f) Tags: [Inbound Marketing](https://www.databranding.net/blog/tag/inbound-marketing) [Digital Strategy](https://www.databranding.net/blog/tag/digital-strategy) ![Israel Enriquez](https://app.hubspot.com/settings/avatar/3bd0d039285f9380e28748d8fed1043c) **[Israel Enriquez](https://www.databranding.net/blog/author/israel-enriquez)** Jan 24, 2019 12:00:00 PM A Israel le apasiona el servicio al cliente y entender cuáles son sus necesidades para poderle hacer un traje a la medida que logre llegar a sus objetivos y sobrepasar sus retos. Más de 12 años de experiencia. ![Free AI Visibility Diagnosis - Databranding](https://www.databranding.net/hs-fs/hubfs/AI-Generated%20Media/Images/Una%20toma%20oscura%20de%20alguien%20revisando%20analytics%20en%20pantalla%20o%20una%20sesin%20de%20trabajo%20con%20luz%20dramtica.png?width=1024&height=1024&name=Una%20toma%20oscura%20de%20alguien%20revisando%20analytics%20en%20pantalla%20o%20una%20sesin%20de%20trabajo%20con%20luz%20dramtica.png) ### Is your brand showing up in AI answers? Find out how ChatGPT, Perplexity and Google AI see your brand. Free diagnosis in 48 hours. ## Related Articles [![What 15 Years as HubSpot's First Latin American Partner Taught Us About Hispanic Markets](https://www.databranding.net/hs-fs/hubfs/HubSpot%20COMMAND%20CENTER%20CRM%20intelligence%20Hispanic%20markets%20%E2%80%94%20Databranding%20first%20LATAM%20partner.png?width=500&height=500&name=HubSpot%20COMMAND%20CENTER%20CRM%20intelligence%20Hispanic%20markets%20%E2%80%94%20Databranding%20first%20LATAM%20partner.png) What 15 Years as HubSpot's First Latin American Partner Taught Us About Hispanic Markets Mauricio Romero • May 22, 2026 7:30:00 AM ](https://www.databranding.net/blog/hubspot-first-latin-america-partner-hispanic-markets?hsLang=en) [![Use your Website to Grow your Client's Portfolio](https://www.databranding.net/hs-fs/hubfs/Stock%20images/Double%20exposure%20of%20businessman%20hand%20points%20human%20resources,%20CRM%20and%20social%20media%20as%20concept.jpeg?width=500&height=500&name=Double%20exposure%20of%20businessman%20hand%20points%20human%20resources,%20CRM%20and%20social%20media%20as%20concept.jpeg) Use your Website to Grow your Client's Portfolio Paulina Romero H • Sep 17, 2020 11:15:00 AM ](https://www.databranding.net/blog/use-website-togrow-your-clients-portfolio?hsLang=en) [![Attracting Customers Online](https://www.databranding.net/hs-fs/hubfs/Stock%20images/Portrait%20of%20a%20students%20studying%20in%20university%20library.jpeg?width=500&height=500&name=Portrait%20of%20a%20students%20studying%20in%20university%20library.jpeg) Attracting Customers Online Paulina Romero H • May 15, 2020 6:15:00 AM ](https://www.databranding.net/blog/attracting-customers-online?hsLang=en) [![Marketing and Sales from home, part 1](https://www.databranding.net/hs-fs/hubfs/Stock%20images/Happy%20young%20couple%20calculating%20bills%20at%20home.jpeg?width=500&height=500&name=Happy%20young%20couple%20calculating%20bills%20at%20home.jpeg) Marketing and Sales from home, part 1 Paulina Romero H • May 1, 2020 11:15:00 AM ](https://www.databranding.net/blog/marketing-and-sales-from-home-part-1?hsLang=en) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Israel Enriquez", "url" : "https://www.databranding.net/blog/author/israel-enriquez" }, "dateModified" : "2019-01-24T17:00:19.375Z", "datePublished" : "2019-01-24T17:00:00.000Z", "headline" : "Sales at Inbound Marketing Times", "image" : [ "//www.databranding.net/hubfs/Archivos_Alice/Gifs/homero_gif_desaparece.gif" ], "mainEntityOfPage" : { "@id" : "https://www.databranding.net/blog/sales-inbound-marketing-times", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.databranding.net/hubfs/Logos/Logo-DataBranding-clear-email.png" }, "name" : "Databranding" } } ```