How can you increase the number of visitors that enter your page? It is useless to have all the information about your services or products online if these are not seen by as many people as possible, right?
But how do you achieve that? How do you get your company's content viewed by as many customers as possible?
5 tips to increase your website traffic:
1 Create interesting and assorted content.
Not all content is useful or necessary. If you offer boring, very extensive or irrelevant content, you will lose the interest of your potential customers. On the other hand, if your web page offers content that captures people's attention, then you have a winning content. What does this mean? That it must be relevant, updated and that it must effectively respond to the questions that your client may have. It also helps to offer this content using different formats: blog post, video, podcast, e-book, infography ...
2 Optimize your content so that search engines find you
You now have good quality content, relevant and interesting. What's next? you want your web page to be shown as a search engine results. How is it done? There is a whole strategy behind it. You must take care of the keywords, images, meta-description, internal and external links that you use in your articles. Optimize these resources to the max and your web page will soon appear as an answer to search engines.
3 Share your content on social networks
Another way to make your content visible to as many people as possible, is to share it on networks. Social networks are a great way to move information around. If you create engaging content and share it on the most used social networks, the number of visits to your page will increase each time a social network user clicks on your content.
4 Ask the experts
Your content must be relevant, up-to-date and accurate. A very effective tool to achieve this good quality content is by interviewing the experts on the subject that you are going to talk about. If you handle education issues, ask teachers; if it's food and beverages, ask a chef; if you are writing about specialized machinery, ask an engineer who knows about it. No one can feed your content better than the experts. Make interviews, record videos and podcasts and use that information on your web page.
5 Keep in mind that e-mail marketing works
Many believe that sending emails to customers does not work, however, it is yet another way -a more personalized one- to promote your content. If you know how to make use proper use of it, that is, take it as part of an entire strategy, e-mail marketing can increase the number of customers interested not only on your web page and content, but in your products or services as well (which is what we all want in the end, right?).
We agree, nobody likes to receive a lot of emails that we are not interested in, that only get in the way. But if these emails are scheduled (not daily!), offer relevant content, and deal with topics that we care or want to know about, then it is fine to receive them from time to time, isn't it? This is what having an e-mail strategy looks like, opposed to sending unwanted mail. The first one works, the second one doesn't.
If you want to know more about Inbound Marketing strategy, do not hesitate to contact us. DataBranding is an Inbound Marketing agency that has the experience needed to better solve your doubts and to help you plan a digital marketing strategy. This is how:
We can help you automate e-mails and publications in social networks, to carry out interviews, videos, podcasts, to optimize your content and much more. We offer a whole software platform specialized in InBound Marketing so that you can watch your business grow while we take care of the rest.
Are you ready for a new and updated marketing strategy?