--- title: Analysis of Internet Marketing Campaigns description: Which results of your internet marketing campaigns should you constantly evaluate? Keep track of your campaigns results and make the most out of them! image: https://www.databranding.net/hs-fs/hubfs/Ebooks/Fotos_Ebook/Financial%20paper%20charts%20and%20graphs%20on%20the%20table.jpeg?width=525&name=Financial%20paper%20charts%20and%20graphs%20on%20the%20table.jpeg --- [Digital Strategy](https://www.databranding.net/blog/tag/digital-strategy) [Data Analysis](https://www.databranding.net/blog/tag/data-analysis) # Analysis of Internet Marketing Campaigns One of the great benefits that carrying out a whole internet marketing and sales strategy offers, is that you can analyze the development of your campaigns **in real time. **This allows you to make **informed decisions about what you should keep doing** or in case something wasn't working as expected, stop doing it and change the strategy, still on time to get better results. ![internet marketing campaigns](https://www.databranding.net/hs-fs/hubfs/Ebooks/Fotos_Ebook/Financial%20paper%20charts%20and%20graphs%20on%20the%20table.jpeg?width=396&name=Financial%20paper%20charts%20and%20graphs%20on%20the%20table.jpeg) ## **Evaluate your Strategy** ### **Why evaluate?** Years ago, when marketing campaigns were done only on TV, radio, press and billboards, it was very hard to [measure the success](https://www.databranding.net/en-blog/which-marketing-strategies-work-why-traditional-marketing-strategies-not-working-anymore?hsLang=en) - or failure - campaigns. An **estimate** was calculated, but they weren't real numbers. And calculating these numbers was as nearly as expensive as the campaign itself. Internet allows us to **keep track of the real numbers **of our campaigns. What is this information for? To **make decisions based on real information**, not just on estimates. We can thus decide which strategies we should keep running and which ones we should adapt or change, according to these real numbers. For example, if an ebook is not being as successful as expected because it was offered on a blog that's not being visited much, perhaps it would be convenient to **place it in a more successful blog.** In this way, more people will be able to see your ebook offer, leave their contact information so you send it to them and as a consequence, **your client portfolio will grow.** This portfolio of customers can later be used to offer more promotions / products of interest to them and thus, **increase your sales.** ### **How to Evaluate?** You need to have a [software](https://www.capterra.com/reporting-software/) that would offer** live data of each of the efforts **that you're making: - Number of visitors that come to your website - Number of contacts (both new contacts and closed sales) - Deals: Status (open, closed) and amounts - Most Viewed Blogs - Type of most frequent visitors (according to categories you've established) - Most visited landing pages - Among others... We, as an [expert agency](https://www.databranding.net/en-blog/digital-marketing-agency-really-need-hire-one?hsLang=en) in digital marketing, recommend working with **HubSpot** reports because this platform (HubSpot) allows you to carry out all your campaigns (write blogs, publish on social networks, make CTA buttons, landing pages, manage your contacts ...) as well as to **analyze all these efforts as a whole.** Whichever software you choose, the results that you should consider to evaluate are: - The growth / stagnation / decrease in numbers, so you make decisions about which strategies continue to apply or if necessary, readapt - Compare these numbers with the goals you've set in your [sales plan](https://www.databranding.net/en-blog/how-design-sales-plan?hsLang=en) - Compare this data with different campaigns / strategies or with the same campaigns, but when they were ran on previous months / years - Decide which blogs 1) Are the most successful ones, so you make the most out of them by adding premium content, videos, links, ebooks... 2) Aren't as successful so you work to increase their number of views - Offer online promotions to increase sales - Basically, **adapt the numbers that the campaign reports show** so that you can **achieve the goals that you've set for your company** ## **Do You Have Strategy?** Now, using a single internet tool is not the same as having a whole **strategy** that **links the efforts made** using several digital tools. For example, it's not the same to publish only on social networks, than to have an [active website](https://www.databranding.net/en-blog/website-design-dynamyc-or-static?hsLang=en) that ***also*** **publishes on networks** (but not only) and keeps track of all the [contacts](https://www.databranding.net/en-blog/what-is-crm?hsLang=en) that visit your site. It's not the same to pay for internet ads than to design a whole strategy so that **your site is offered as a top result **of web search engines (such as Google) **without having to pay for it**. (The latter is one of the many benefits that a well-designed **[Inbound Marketing](https://www.databranding.net/en-blog/need-inbound-marketing-strategy?hsLang=en)** strategy offers). If you want to learn more about how **Inbound Marketing works**, you can either download our free ebook or [contact us](https://www.databranding.net/en/contacto-databranding?hsLang=en) for more information. res conocer más sobre cómo funciona **Inbound Marketing**, puedes descargar nuestro ebook gratis y/o [contactarnos](https://www.databranding.net/es-mx/contacto-databranding?hsLang=en) para más información. [![Free Inbound Marketing Ebook](https://no-cache.hubspot.com/cta/default/92588/2e9df98b-9889-4319-837b-ce67aac2e67f.png)](https://cta-redirect.hubspot.com/cta/redirect/92588/2e9df98b-9889-4319-837b-ce67aac2e67f) Tags: [Digital Strategy](https://www.databranding.net/blog/tag/digital-strategy) [Data Analysis](https://www.databranding.net/blog/tag/data-analysis) ![Paulina Romero H](https://www.databranding.net/hs-fs/hubfs/Perfiles_fotos/Paulina.gif?width=120&height=120&name=Paulina.gif) **[Paulina Romero H](https://www.databranding.net/blog/author/paulina-romero-h)** Feb 14, 2020 11:00:00 AM Socióloga por formación, curiosa e investigadora de nacimiento. Trabajo en el area de Creación de Contenidos de DataBranding. ![Free AI Visibility Diagnosis - Databranding](https://www.databranding.net/hs-fs/hubfs/AI-Generated%20Media/Images/Una%20toma%20oscura%20de%20alguien%20revisando%20analytics%20en%20pantalla%20o%20una%20sesin%20de%20trabajo%20con%20luz%20dramtica.png?width=1024&height=1024&name=Una%20toma%20oscura%20de%20alguien%20revisando%20analytics%20en%20pantalla%20o%20una%20sesin%20de%20trabajo%20con%20luz%20dramtica.png) ### Is your brand showing up in AI answers? Find out how ChatGPT, Perplexity and Google AI see your brand. Free diagnosis in 48 hours. ## Related Articles [![Choose the right digital marketing agency in Orlando for your business](https://www.databranding.net/hs-fs/hubfs/Businessman%20looking%20for%20connection%20between%20two%20things%20while%20standing%20in%20front%20of%20a%20wall.jpeg?width=500&height=500&name=Businessman%20looking%20for%20connection%20between%20two%20things%20while%20standing%20in%20front%20of%20a%20wall.jpeg) Choose the right digital marketing agency in Orlando for your business Mauricio Romero • Mar 14, 2023 8:03:45 PM ](https://www.databranding.net/blog/choose-right-digital-marketing-agency-orlando-business?hsLang=en) [![Reduce the number of advertising exposures not resulting in a sale](https://www.databranding.net/hs-fs/hubfs/ECO%20keyboard%2c%20Green%20recycling%20concept.jpeg?width=500&height=500&name=ECO%20keyboard%2c%20Green%20recycling%20concept.jpeg) Reduce the number of advertising exposures not resulting in a sale Mauricio Romero • Jan 23, 2023 2:50:41 PM ](https://www.databranding.net/blog/reduce-advertising-exposures-not-resulting-sale?hsLang=en) [![How to Grow Diverse Hispanic Markets and Latino Consumers in Orlando](https://www.databranding.net/hs-fs/hubfs/Family%20shopping%20for%20clothes%20and%20looking%20happy.jpeg?width=500&height=500&name=Family%20shopping%20for%20clothes%20and%20looking%20happy.jpeg) How to Grow Diverse Hispanic Markets and Latino Consumers in Orlando Mauricio Romero • Oct 14, 2022 10:00:00 AM ](https://www.databranding.net/blog/grow-diverse-hispanic-markets-latino-consumers-orlando?hsLang=en) [![How to set up your digital marketing goals](https://www.databranding.net/hs-fs/hubfs/TONS-OF-LEADS-FORTUNE-TELLER.jpg?width=500&height=500&name=TONS-OF-LEADS-FORTUNE-TELLER.jpg) How to set up your digital marketing goals Mauricio Romero • Apr 15, 2022 1:54:41 PM ](https://www.databranding.net/blog/how-to-set-up-digital-marketing-goals?hsLang=en) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Paulina Romero H", "url" : "https://www.databranding.net/blog/author/paulina-romero-h" }, "dateModified" : "2020-02-14T16:00:00.339Z", "datePublished" : "2020-02-14T16:00:00.000Z", "headline" : "Analysis of Internet Marketing Campaigns", "image" : [ "https://www.databranding.net/hs-fs/hubfs/Ebooks/Fotos_Ebook/Financial%20paper%20charts%20and%20graphs%20on%20the%20table.jpeg?width=525&name=Financial%20paper%20charts%20and%20graphs%20on%20the%20table.jpeg" ], "mainEntityOfPage" : { "@id" : "https://www.databranding.net/blog/analysis-internet-marketing-campaigns", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.databranding.net/hubfs/Logos/Logo-DataBranding-clear-email.png" }, "name" : "Databranding" } } ```