Lots of networks, few clients?
The digital world offers more than just social networks and emails to segment, seduce, educate and attract potential clients. It isn't enough to have a website, a facebook account, twitter, g+ and all the apps that can be added to this list to the day. And you know I am not lying because all that, is not a real marketing strategy.
Digital marketing is a combination of practices and platforms that will allow you to:
- Know much more about your potential customers
- Follow their journey
- Know their purchase intention
- Offer them useful, attractive and relevant information for their decision making
It is a process of walking along with your customer, that goes through three well-identified stages: Awareness, Consideration and Decision.