Miguel Angel Tolsa
Digital Marketing Benefits
The way to reach and talk to our target audience changed with the internet. Everything that the greatest marketers always wanted, finally happened: we are now able to interact in-depth with our clients. We are also able to learn all about their tastes and preferences first hand, that is, by using the tools that the digital world offers and that very well serve to our purposes.
So far, so good... yet, if we surf around the cyber space, we can easily come across pages of companies that have fallen into a trap. They have webpages and accounts on social media -Facebook, Twitter, Instagram...- but that provide little or no information to help them meet their marketing goals (marketing, management). In other words, their publications don't increase the number of visitors that come to their company's website thus, they can't offer more information that would lead these customer to take action, to the the final purchase of your product or service. Compare it to the following: You have a car but you don't know how to drive it and even worse, you don't even know where it can take you to.
In addition to increasing traffic, social networks should guide your customers in order to convert them into prospects that is, into potential customers. In order to do this, you must use landing pages. These are pages at where visitors can download content in exchange for their contact information. If it's the first time they contact you, it's always better to ask for their name and email address only.
You can the hire a service to create databases with this data and make the most out of this information. This contacts database will be as valuable to you as your own brand is, since it will provide information about your customers likes, dislikes and hobbies. Before getting started with social media marketing, you must first build a high-quality website which will work for many of your purposes.
Starting Digital Marketing on Social Networks
- Define your goals
- Define your target buyers
- Work together with your marketing team.
- Establish attraction strategies and create content (eBooks, videos, discounts, offers, exclusive releases, online prizes).
- Publish constantly and give an answer to your clients' interventions: Guide them constantly throughout your website.
- Analyze your performance every week and make decisions based on these results.
- Never publish irrelevant information. If the information doesn't help to grow your brand or to inform your clients about your products or services (foer example, saying good morning, ephemeris, the weather, etc.), forget about it!
Ask for Help!
After reading this article, one can see the importance of counting on a digital marketing agency. This agency will be responsible for helping you generate relevant content as well as of providing an adequate distribution platform for it.
