Inbound Marketing Assets

What are Assets?

Assets are the resources, properties and rights of a company. We invest on them expecting that, in the future, they will report an income. Now, if you invest in an Inbound Marketing strategy, what tangible assets can you expect to obtain for your company?

The Assets of the Inbound Marketing strategy

1. Content. The whole Inbound Marketing strategy revolves around the content that you offer to your visitors on your web page. The excellent news is that this content does not disappear with the passing of time (as it happens with the Outbound Marketing advertising campaigns once they are done) rather it is saved and continuously grows until it becomes a very useful and valuable information bank. So it is an asset in itself, one that if you ever feel like doing so, you can even publish as a book in the future. It is yours!
2. Community. By making use of the internet and social networks so that your content reaches more and more customers, you create a community around your company: subscribers to blogs, re-tweets, facebook group, subscribers to emails ... in a few words, the reach that your content can have grows exponentially over time and you create a community of potential customers who will already sympathize with you and your product or service.
3. Channel to capture records. Yes, what you are acquiring is a channel to register all of those visitors who decide to give you their information and establish a closer relationship with you. By becoming more visible to the internet searchers (one of the strategic goals of inbound marketing), you will open this channel to attract potential customers.
4. Database. And well, all this users registration that remains in your software, becomes one of your company's database and it will exponentially and automatically grow over time. So you will have a portfolio of clients that you can easily access to, and it will continue to grow and grow with the data that your clients decide to share with you.
5. Automation process for your leads follow-up. This database will allow the Inbound Marketing software to automate the processes of each of your leads in a much more personalized and focused way. When your leads meet the criteria that you previously programed, certain processes will be automatically triggered for each one of them. For instance, a first-time visitor should not receive the same e-mails than a more regular customer should. The latter has already downloaded information from your page, has subscribed to your blog and communicates directly with you. He is a very different point and thus, requires different services. You can automate different processes (a weekly or monthly e-mail, an infographic, an e-book ...) for each kind of client.
6. Branding. Your brand will increasingly become more familiar to your clients and well-known by everyone.
• Quantitatively. You reach a greater number of customers each time.
• Qualitatively. They will know you more in-depth thanks to your content.

Assets that are yours and continue to grow

Based on the previous information, we can all see that when you hire an Inbound Marketing company, not only do you receive a service (as you would with an Outbound Marketing company) but you actually acquire assets that will belong to your company. And not only that since, tanks to the way in which Inbound Marketing operates, these assets will not disappear over time, quite the contrary, they will always keep growing.

Think of your Inbound Marketing strategy as a little snowball that begins to fall from the top of a snowy mountain just to keep growing more and more while it slides downhill.

Once you start generating content, internet search engines will increasingly offer your web page as a reliable answer which means you will have more and more visitors with time. All these visitors will make your database grow, and so will the relationship that you have with them.

All your content, processes and data will keep accumulating themselves and continue to grow unless you decide to stop it, although we assume that you won't want to do so, since in the end, it all translates into sales and a bigger revenue for your company.

In short, these are the -unstoppable!- assets - that you will acquire. Wouldn't you be interested in knowing more about this attractive strategy? Contact us, we'll be glad to share more information about this matter with you.