--- title: Reasons to Have a Sales Strategy description: Why should you consider carrying out a digital strategy for your company? Do you even have a sales strategy? Here are some reasons why a digital sales strategy is something to really consider as an option in order to increase your company's sales. We are after all, in a digital era, right? image: https://www.databranding.net/hs-fs/hubfs/sales-chocolate.gif?width=500&name=sales-chocolate.gif --- [inbound sales](https://www.databranding.net/blog/tag/inbound-sales) [Digital Strategy](https://www.databranding.net/blog/tag/digital-strategy) # Reasons to Have a Sales Strategy   ![sales strategy](https://www.databranding.net/hs-fs/hubfs/Stock%20images/Great%20plan%20for%20success%20achieving.jpeg?width=500&name=Great%20plan%20for%20success%20achieving.jpeg) I've been in contact with directors and managers of commercial teams for more than 15 years. I've even been a "guest" seller involved in international and national commercial teams in order to understand what their operation was like. ## **La antigua estrategia de ventas** ![traditional marketing strategies](https://www.databranding.net/hs-fs/hubfs/Stock%20images/Bored%20child%20and%20father%20is%20watching%20TV%20at%20home.jpeg?width=300&name=Bored%20child%20and%20father%20is%20watching%20TV%20at%20home.jpeg) The most fortunate commercial managers were able to boast about selling a lot, about knowing how much they'd improved compared to the previous year but, **didn't really know for sure how they'd achieved it or if something had changed along the way in order to achieve it.** I even came across great accomplishments, described by the superiors or owners of the company like this: "he is such a good Manager, that once we weren't selling as much as expected, he put himself at the phone". To my question of what was his plan to exceed their previous year's sales, he gave me an answer that left me speechless: "whip our team even harder" ... **Did they have a plan? No**, it was all summed up to continue putting pressure on the team. The usual "sell, sell, sell, call, call, call!" In order to achieve this "strategy", they had a strict control over how many calls or appointments had each team member done and then, crossed the information with the number of sales that they had during that month. End of story. This poor poor vision of people, teams and sales, looses every year, increasingly faster, efficiency and value. ## **The client has changed his buying methods** This is obvious and perhaps due to its obviousness, it escapes our reflection. Just think about the way we used ti buy 10 years ago and how we buy today: **we search in Google for information about products and services**; their specifications, user comments on them ... we've managed to get much **more accurate information about our purchases** or acquisitions. ![increase sales](https://www.databranding.net/hs-fs/hubfs/Stock%20images/Man%20delivering%20a%20package%20-%20isolated%20over%20a%20white%20background.jpeg?width=300&name=Man%20delivering%20a%20package%20-%20isolated%20over%20a%20white%20background.jpeg) With this change, salespeople have ceased to have all the power in a sale. What will happen to them? Well, those Directors and Managers who work on the development of their salespeople in order to **change their approach from "selling by pressure"** (rivals point fo view: winner vs. loser) **to an intelligent "win-win" approach**, supported by automation, *Bigdata* and artificial intelligence, will be able to plan every year a healthy growth on sales. Otherwise, whole sales teams -and thus, whole companies- **run the risk of staying behind**, of loosing their focus and become just **takers-of-orders**, a job which will also be -in a not very-distant future- left behind, due to the use of apps or smart and predictive websites.  Therefore, Commercial Directors and Managers, in this digital world, require digital media to provide them with the necessary information to both: - Make better decisions - Better plan where to direct the efforts of their teams Both actions will in turn benefit the entire company or institution. ### **Sales Strategy** A complete sales strategy must take into account or make a big part of their strategy, a digital strategy. In other words, it should consider **start selling the way people are buying today.** In order to do so, you should be able to answer the following: - What's you sales projection for this year compared to last year's? (by month, trimester and semester) - Do you have a whole plan that includes specific processes and procedures as a part of a methodology in order to achieve specific goals? Are these goals measurable, clear and scalable? If you can't give an answer to this questions, it will be very hard for you to achieve your goal, to understand where the opportunities are and what you need to do in order to achieve it. [![Free Inbound Marketing Ebook](https://no-cache.hubspot.com/cta/default/92588/2e9df98b-9889-4319-837b-ce67aac2e67f.png)](https://cta-redirect.hubspot.com/cta/redirect/92588/2e9df98b-9889-4319-837b-ce67aac2e67f)   Tags: [inbound sales](https://www.databranding.net/blog/tag/inbound-sales) [Digital Strategy](https://www.databranding.net/blog/tag/digital-strategy) ![Miguel Angel Tolsa](https://www.databranding.net/hs-fs/hubfs/Fotos_para_perfiles_blog/Tolsa.jpg?width=120&height=120&name=Tolsa.jpg) **[Miguel Angel Tolsa](https://www.databranding.net/blog/author/miguel-angel-tolsa)** Feb 21, 2019 11:53:23 AM "CMO y socio de Databranding. Ex Director de Comunicación en IPADE Business School. Más de 20 años construyendo autoridad institucional — ahora aplicada a estrategia de visibilidad en IA para marcas que quieren ser citadas, no solo encontradas." [Follow me on Twitter ](https://twitter.com/mtolsa) [Follow me on LinkedIn ](https://mx.linkedin.com/in/mtolsa) ![Free AI Visibility Diagnosis - Databranding](https://www.databranding.net/hs-fs/hubfs/AI-Generated%20Media/Images/Una%20toma%20oscura%20de%20alguien%20revisando%20analytics%20en%20pantalla%20o%20una%20sesin%20de%20trabajo%20con%20luz%20dramtica.png?width=1024&height=1024&name=Una%20toma%20oscura%20de%20alguien%20revisando%20analytics%20en%20pantalla%20o%20una%20sesin%20de%20trabajo%20con%20luz%20dramtica.png) ### Is your brand showing up in AI answers? Find out how ChatGPT, Perplexity and Google AI see your brand. Free diagnosis in 48 hours. ## Related Articles [![Boost your Sales with Internet](https://www.databranding.net/hs-fs/hub/92588/file-31271117-jpg/images/istock_000012028148xsmall-resized-600.jpg?width=500&height=500&name=istock_000012028148xsmall-resized-600.jpg) Boost your Sales with Internet Mauricio Romero • Feb 3, 2020 11:00:00 AM ](https://www.databranding.net/blog/boost-your-sales-with-internet?hsLang=en) [![Selling on the Internet](https://www.databranding.net/hs-fs/hubfs/Ebooks/Fotos_Ebook/hand%20choosing%20shopping%20cart%20symbol%20from%20media%20icons%20on%20blue-2.jpeg?width=500&height=500&name=hand%20choosing%20shopping%20cart%20symbol%20from%20media%20icons%20on%20blue-2.jpeg) Selling on the Internet Paulina Romero H • Nov 23, 2019 11:15:00 AM ](https://www.databranding.net/blog/selling-on-the-internet?hsLang=en) [![How to Develop new Sales Techniques?](https://www.databranding.net/hs-fs/hub/92588/file-281401223-jpg/images/istock_000017166620xsmall.jpg?width=500&height=500&name=istock_000017166620xsmall.jpg) How to Develop new Sales Techniques? Monica Herrera • Oct 14, 2019 1:06:18 PM ](https://www.databranding.net/blog/how-develop-new-sales-techniques?hsLang=en) [![How to Increase Sales Online: A Marketing Model](https://www.databranding.net/hs-fs/hubfs/social-suggested-images/inbound_sales_databranding.gif?width=500&height=500&name=inbound_sales_databranding.gif) How to Increase Sales Online: A Marketing Model Mauricio Romero • Apr 17, 2019 11:00:00 AM ](https://www.databranding.net/blog/increase-sales-online-marketing-model?hsLang=en) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Miguel Angel Tolsa", "url" : "https://www.databranding.net/blog/author/miguel-angel-tolsa" }, "dateModified" : "2020-04-02T18:42:34.329Z", "datePublished" : "2019-02-21T16:53:23.000Z", "headline" : "Reasons to Have a Sales Strategy", "image" : [ "https://www.databranding.net/hs-fs/hubfs/sales-chocolate.gif?width=500&name=sales-chocolate.gif" ], "mainEntityOfPage" : { "@id" : "https://www.databranding.net/blog/reasons-have-sales-strategy", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.databranding.net/hubfs/Logos/Logo-DataBranding-clear-email.png" }, "name" : "Databranding" } } ```