In order to talk about the convenience of web services, we must first understand what a web service is. Wikipedia describes them as: "a server running on a computer device, listening for requests at a particular port over a network, serving web documents (HTML, JSON, XML, Images), and creating web applications services, which serve in solving specific domain problems over the web (www, internet, HTTP)".
In other words, different software applications, developed in different programming languages, and executed on any platform, can use web services in order to exchange data on computer networks such as the Internet.
However, it's important to know that in order to develop internet marketing, you must take advantage of the web services that can be found with different providers. These services are built by creating a network and their architecture can go from simple to complex.
For example, a credit card works with a travel agency by means of a web service (WS) and in turn, the travel agency gives the service to the end user with a WS as well: the client will download it with an app.
Similarly, hotels and airlines work with travel agencies using WS and thus, a network of all the suppliers of a specific business is built, using all different kinds of software, from the different service providers.
Actually, our goal here isn't to explain all the technicalities of how web services work rather, we want you to know that to achieve effective strategies for internet marketing, marketers, communicators and publicists, must make use of these tools, since they will be creating web pages, carrying out inbound strategies and working with many other digital activities in order to give their clients the best possible results.
Finally, there are as many web services as there are providers. We could say it's the logistics followed within internet strategies. It is the how and with what tools you will be able to provide a good service to users. For instance, banks have their own software to manage the administration of their customers, which connects them or links them to each user's PC. In short, each company has a software to interact with its clients.
