--- title: Why Isn't my Google Ads Campaign Working? description: Your successful Google Ads campaign brings clicks but not sales? Learn how you can fix that problem here! image: https://www.databranding.net/hubfs/Stock%20images/broken%20pencil%20over%20black.jpeg --- [Inbound Marketing](https://www.databranding.net/blog/tag/inbound-marketing) [Google Ads](https://www.databranding.net/blog/tag/google-ads) # Why Isn't my Google Ads Campaign Working?   ![google ads not working](https://www.databranding.net/hs-fs/hubfs/Stock%20images/broken%20pencil%20over%20black.jpeg?width=499&name=broken%20pencil%20over%20black.jpeg) It may have happened to you that, thanks to your Google Ads campaign, you receive many views, many clicks, a high number of CTRs, but ... **Where are the customers? **Why aren't there any? A company does not survive on clicks! Discover what may be happening and how to fix it. Most of the customers who talk to us have this same problem, their statistics campaigns look great but the cash register is just not registering a sale. It's because they need to carry out **a whole Inbound Marketing strategy.** There are 4 stages in the [Inbound](https://www.databranding.net/en-blog/need-inbound-marketing-strategy?hsLang=en) methodology: ![inbound marketing](https://www.databranding.net/hs-fs/hubfs/Fotos/Blogs%20Paulina/methodology%20eng.jpg?width=507&name=methodology%20eng.jpg) ## **1.- Attract** ![attract customers online](https://www.databranding.net/hs-fs/hubfs/Stock%20images/Closeup%20portrait%20anxious%20young%20girl%20looking%20at%20phone%20seeing%20bad%20news%20or%20photos%20with%20disgusting%20emotion%20on%20her%20face%20isolated%20outside%20city%20background.%20Human%20emotion,%20reaction,%20expression-1.jpeg?width=300&name=Closeup%20portrait%20anxious%20young%20girl%20looking%20at%20phone%20seeing%20bad%20news%20or%20photos%20with%20disgusting%20emotion%20on%20her%20face%20isolated%20outside%20city%20background.%20Human%20emotion,%20reaction,%20expression-1.jpeg) What happens is that **most campaigns stay at this stage**. If your campaign got a lot of reach and many people have clicked and entered your site: **Congratulations they are doing very well!** Adsense or Adwords software is increasingly better at helping companies attract many prospects. However, **the second stage, convert, is not done by Google software**. This has to be designed by a [marketing and sales](https://www.databranding.net/en-blog/sales-marketing-possible-marriage-inbound-marketing?hsLang=en) team. Your prospect or potential customer already entered your site thanks to Google’s recommendation. But **if you don't have a strategy in which visitors can exchange their contact info for a content offer** from your company, all the effort and money invested in Google Ads will be a waste. It's like having a blind date. You invite this person to a restaurant, spend money on dinner, spend on time yet, the date is going well, and you both have interesting things in common. But then, your guest stands up, leaves, and doesn't share his/her phone number with you. This is what's happening to your campaigns. ## **2.- Convert** ![make the most out of google ads](https://www.databranding.net/hs-fs/hubfs/Stock%20images/Smartphone%20with%20finance%20and%20market%20icons%20and%20symbols%20concept.jpeg?width=300&name=Smartphone%20with%20finance%20and%20market%20icons%20and%20symbols%20concept.jpeg) This stage begins when, within that amorphous mass of sessions and visitors that your webpage gets, a percentage of these people indeed exchange their contact information for a content offer from your company. This is what we call a **conversion**, that is, when **visitors**: - **Fill out a form** on your website - **Download **an offer - **Call your company** from their cell phone - In case you have an amazing offer, they **buy something online**. ### **Why aren't they sharing their contact info with you?** The first thing that may be happening, is that many campaigns **redirect visitors to pages that have nothing to do with their search**. For example, they're looking for an Iphone X, they click on the ad and they are redirected to the telephone company's home page. What the person is looking for, is information on the phone, not about the company. The second thing that may be happening, is that visitors are led to a page where where they aren't really being offered anything, where there's no form. These pages they are redirected to are called *landing pages*. In these pages, you **must exchange** **interesting content** for them, for **their** **contact information.** What is a **content offer? **Using the same Iphone Example, let's say visitors indeed reach a page that offers information about all the features, benefits and data of the Iphone X. In addition, you can also offer a "Guide of the 10 best mobile phones of the year and their comparison vs the Iphone X". Will this guide be useful for the prospect to make a decision? We know the answer! This is a **great content offer that will make this person leave his/her contact information **in exchange for such a useful guide. This offer is not an offer as we usually understand it, as a discount. This is a content offer that helps the prospect **move forward **on his/her buying decision. We are helping and [educating](https://www.databranding.net/en-blog/educating-your-clients-with-content-a-key-strategy-for-inbound-marketing?hsLang=en) our prospect on the product so he/she can make a decision. These offers are designed according to another concept of the Inbound methodology which is the **Buyers Journey**. We have an [article](https://www.databranding.net/en-blog/what-buyers-journey-how-used-marketing?hsLang=en) on this, I recommend you read it. A percentage of people will be interested on your offer and will share their contact info with you. Now ... **What do you do with this contact information? **This is when you start running an intermediate step called **nutrition**. ### Nurturing of contacts, prospects or leads It's at this stage that you send more information to the prospect, information that will help him/her advance on his/her buying decision. For this stage, we mostly use email [automation](https://www.databranding.net/en-blog/why-should-company-work-marketing-automation?hsLang=en) based on the content with which the person has been interacting with. This is the part where **artificial intelligence** and **automation** play an important role. Sounds complicated, but the principle is the same. Based on a person-to-person sale, how many questions does a client ask and in what order? Answering this questions will become your content nutrition campaign. It helps you **answer all the questions that you know they'll ask **and thus, help them move forward on their buying decision. ## **3.- Close** ![sell online](https://www.databranding.net/hs-fs/hubfs/Stock%20images/Smiling%20friendly%20handsome%20young%20male%20call%20centre%20operator%20or%20client%20services%20personnel%20beaming%20as%20he%20listens%20to%20a%20call%20and%20checks%20information%20on%20his%20computer%20monitor.jpeg?width=300&name=Smiling%20friendly%20handsome%20young%20male%20call%20centre%20operator%20or%20client%20services%20personnel%20beaming%20as%20he%20listens%20to%20a%20call%20and%20checks%20information%20on%20his%20computer%20monitor.jpeg) At this stage, a **sales representative will talk to the prospect** and explore *in depth* if the solution that we offer can actually solve the client's problem. The client is evaluated and the solution is presented. This will end up in a sale.       ## **4.- Delight** ![google ads campaign](https://www.databranding.net/hs-fs/hubfs/Stock%20images/Cute%20young%20woman%20with%20long%20hair%20using%20tablet%20and%20smiling%20sitting%20on%20sofa.jpeg?width=243&name=Cute%20young%20woman%20with%20long%20hair%20using%20tablet%20and%20smiling%20sitting%20on%20sofa.jpeg) This is the last stage. The **prospect is already a customer** and we want the service and solution that we provide to him, to be the **best experience possible**.       ## **Carry out a whole Inbound Campaign** So now you now it: **Google Ads are a great start to attract customers** yet you need to give them** a proper follow-up** by carrying out a whole Inbound or [Attraction](https://www.databranding.net/en-blog/attraction-marketing?hsLang=en) marketing campaign. Learn more about Inbound Marketing by downloading a free ebook: [![Free Inbound Marketing Ebook](https://no-cache.hubspot.com/cta/default/92588/2e9df98b-9889-4319-837b-ce67aac2e67f.png)](https://cta-redirect.hubspot.com/cta/redirect/92588/2e9df98b-9889-4319-837b-ce67aac2e67f)   20 dic en inglés Tags: [Inbound Marketing](https://www.databranding.net/blog/tag/inbound-marketing) [Google Ads](https://www.databranding.net/blog/tag/google-ads) ![Mauricio Romero](https://app.hubspot.com/settings/avatar/73b77e9954fe2cac52fa532f64bccd0f) **[Mauricio Romero](https://www.databranding.net/blog/author/mauricio-romero)** Dec 20, 2019 11:15:00 AM "CEO of Databranding, AI Authority Agency for Hispanic businesses in the US market. 27 years building brands that get cited — now by AI systems." [Follow me on LinkedIn ](https://mx.linkedin.com/in/mauricioromerov) ![Free AI Visibility Diagnosis - Databranding](https://www.databranding.net/hs-fs/hubfs/AI-Generated%20Media/Images/Una%20toma%20oscura%20de%20alguien%20revisando%20analytics%20en%20pantalla%20o%20una%20sesin%20de%20trabajo%20con%20luz%20dramtica.png?width=1024&height=1024&name=Una%20toma%20oscura%20de%20alguien%20revisando%20analytics%20en%20pantalla%20o%20una%20sesin%20de%20trabajo%20con%20luz%20dramtica.png) ### Is your brand showing up in AI answers? Find out how ChatGPT, Perplexity and Google AI see your brand. Free diagnosis in 48 hours. ## Related Articles [![What 15 Years as HubSpot's First Latin American Partner Taught Us About Hispanic Markets](https://www.databranding.net/hs-fs/hubfs/HubSpot%20COMMAND%20CENTER%20CRM%20intelligence%20Hispanic%20markets%20%E2%80%94%20Databranding%20first%20LATAM%20partner.png?width=500&height=500&name=HubSpot%20COMMAND%20CENTER%20CRM%20intelligence%20Hispanic%20markets%20%E2%80%94%20Databranding%20first%20LATAM%20partner.png) What 15 Years as HubSpot's First Latin American Partner Taught Us About Hispanic Markets Mauricio Romero • May 22, 2026 7:30:00 AM ](https://www.databranding.net/blog/hubspot-first-latin-america-partner-hispanic-markets?hsLang=en) [![Use your Website to Grow your Client's Portfolio](https://www.databranding.net/hs-fs/hubfs/Stock%20images/Double%20exposure%20of%20businessman%20hand%20points%20human%20resources,%20CRM%20and%20social%20media%20as%20concept.jpeg?width=500&height=500&name=Double%20exposure%20of%20businessman%20hand%20points%20human%20resources,%20CRM%20and%20social%20media%20as%20concept.jpeg) Use your Website to Grow your Client's Portfolio Paulina Romero H • Sep 17, 2020 11:15:00 AM ](https://www.databranding.net/blog/use-website-togrow-your-clients-portfolio?hsLang=en) [![Attracting Customers Online](https://www.databranding.net/hs-fs/hubfs/Stock%20images/Portrait%20of%20a%20students%20studying%20in%20university%20library.jpeg?width=500&height=500&name=Portrait%20of%20a%20students%20studying%20in%20university%20library.jpeg) Attracting Customers Online Paulina Romero H • May 15, 2020 6:15:00 AM ](https://www.databranding.net/blog/attracting-customers-online?hsLang=en) [![Marketing and Sales from home, part 1](https://www.databranding.net/hs-fs/hubfs/Stock%20images/Happy%20young%20couple%20calculating%20bills%20at%20home.jpeg?width=500&height=500&name=Happy%20young%20couple%20calculating%20bills%20at%20home.jpeg) Marketing and Sales from home, part 1 Paulina Romero H • May 1, 2020 11:15:00 AM ](https://www.databranding.net/blog/marketing-and-sales-from-home-part-1?hsLang=en) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Mauricio Romero", "url" : "https://www.databranding.net/blog/author/mauricio-romero" }, "dateModified" : "2019-12-20T16:15:00.363Z", "datePublished" : "2019-12-20T16:15:00.000Z", "headline" : "Why Isn't my Google Ads Campaign Working?", "image" : [ "https://www.databranding.net/hubfs/Stock%20images/broken%20pencil%20over%20black.jpeg" ], "mainEntityOfPage" : { "@id" : "https://www.databranding.net/blog/why-google-ads-campaign-not-working", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.databranding.net/hubfs/Logos/Logo-DataBranding-clear-email.png" }, "name" : "Databranding" } } ```