Paulina Romero H
Is this possible? How can a blog help me sell a product or service? After years of experience working with an Inbound Marketing strategy in order to increase the sales of several companies, we can now tell you that blogs play a key role within a marketing strategy such as this. They are your best tools!
Inbound Marketing or Attraction Marketing
Gone are the days when we had to chase customers with brochures, calls, or commercials that they weren't interested in receiving or listening to. Internet opened a much more friendly and strategic way for us to launch and run our marketing campaigns.
- Much more friendly, because instead of insisting with thousands of customers who are not interested in what we offer, annoying them with unsolicited advertising, we can launch campaigns that allow us to reach the screens of those who do want what our company offers.
- More more strategic, because once our market has self-segmented itself when reaching our page by searching (in Google, for example) for what our company offers, we are not wasting resources on those who don't need us, on the contrary, we optimize these resources by investing them on our actual leads.
What Does Blogging Have to Do With Any ofThis?
When people look online for a product or service that will solve the problem they have, they usually do it from an internet search engine (such as Google). This search engine will offer several answers to them based on those sites that best respond to the information needs of the users.
What do you need to do so your company's site appears within these first -best- results so these clients who are looking for what you have (without knowing that you have it) find you online?
You must have a good-quality website, full of all the information that your potential customers may be looking for; A site that gives an answer to all of those questions that potential customers may ask about your company, your product, your service. How do you keep your site updated with relevant and good-quality information? By writing blogs.
Yes, your blogs will be feeding your site with all the information that the internet search engines will recognize as the best possible answer that their users will get. This is how your company's site will be displayed within the first "best results" that are offered to theses users and thus, how you'll attract thousands of potential clients to your company.
So, instead of chasing people with no strategy, you'll build a website attractive enough so that your real potential buyers find it, with the help of search engines. See the difference?
Blogging As a Part of a Whole Strategy
Of course, having these potential customers reach your site is the first step only, you'll then have to automate a whole journey on your site so that they keep on browsing according to their interests until -if they liked what they've seen- they finish this journey with or a purchase.
So yes, writing good quality blogs, within an whole Inbound Marketing strategy, will allow you to attract those customers that you want to reach and even close the sale right there, online, if your site is designed for it.
If you want to learn about the different ways in which a website can help you launch and run a successful marketing campaign, contact us. We are an agency specialized in digital marketing and we have several services and plans that adapt to the needs and resources of each company.
