Position your company as a leader in its field

Nothing better than being a company that's well-known both by clients as well as by other companies of the same field.

Internet is the tool that can help you achieve this after all, it opens the doors to millions of people, anywhere in the world.

Now, how to position well the name of your company within the world of information that can be found on the internet?

Position Your Company Online

Work on Your Brand

First of all, you need to work on the image of your brand, on giving an identity which will distinguish it from the others. You should work for example on its:

• Logo- Visual and auditory. That image or those musical notes that will help people identify your brand within seconds.
• Voice- With what tone will your company speak? Formal? Informal? Very serious? Funny? Keep that voice in all your communications and in the way you address your audience, to give consistency to your company's voice.
• Slogan- Sell your brand with just a few lines. The success of your slogan is measured by the immediate recognition and identification that you achieve in your customers.

Communicate With Your Target Audience

Once you've worked on the image of your company, you need to identify those customers that you want to reach. Not everyone is your potential customer, identify those who are, so that you invest your resources wisely and launch more effective campaigns.

For example, if you sell dog food, those who don't have dogs won't be your clientes... ever! Focus on catching the attention of dog owners and on the different kinds of dogs (dog-food) they may have, so that they're truly interested on your site's content.

Communicate with your clientes in a personalized way, making use of an automated and dynamic website.

A well-designed website, one that follows an attraction marketing strategy, will allow you to attract those potential customers who are indeed looking online for what you have. In addition, once they arrive at your site, they will be able to follow personalized paths within your site, paths that you will have automated from the beginning, according to their interests.

Position Your Site on Search Engines

Having a website specifically designed to satisfy your customers' need for information will have internet search engines (such as Google) rank your page within their best results.

If these search engines identify your website as a reliable one (because it offers good-quality, relevant and updated information to its visitors) they'll offer it asa "best result", after all, their job is to offer the best possible answers to their users. That's the key: make sure your site has the answers to those questions that your potential customers may ask.

Positioning your site well on a Search Engine equals positioning your company well:

• Facing your potential clients
• At your company's branch or industry

Ask the Experts!

We always recommend looking for the advice of experts, at least to take the first steps and build a smart website. There are many details that must be taken care of, but once you've worked on the strategy and on automating this strategy on your site, you'll have started an unstoppable marketing and sales machine.

DataBranding can help:

• All along your campaigns.
• With specific consultancy services, according to the needs and resources of your company.