7 Ideas to Create Content using Twitter

by Francisco Rodríguez | Dec 9, 2019 11:15:00 AM

There are many ways you can use Twitter for your business:

  • Customer service
  • Broaden your market opportunities
  • Generate possible clients

But as digital marketers, we know that creation of content is one of our main priorities. The question is, is Twitter good for this or not?

The answer is: Totally! Twitter and content creation have become a part of our daily lives for some years now, why shouldn't we use both to make our lives easier and more successful?

Here are 7 Ideas for Content Creation with Twitter


1. Open a Twitter chat or be part of one

You don't even need to be the one who runs the Twitter chat to get all the benefits for content creation. Participate in a relevant chat -ran by a credible industry expert- and look at the interesting questions that other people will ask (they will be as challenging as those of your clients). These chats won't only help you define your contents in a better way but also, they can offer new ideas so you have more diversity in your content.

2. Get people's information and opinions

Let's not complicate ourselves here. You just need to ask your followers a question and wait for their answers. By doing so, they'll find the solution to your problem.

Try using some tools to ask these kinds of questions. If you see that people are responding, you know which are the topics that your particular market is interested in.

content creation with twitter

3. Use the boost of those who are making an impact on your industry

Look for those who are making the greatest impact and influence people the most and try to keep a close relationship with them, so that you can share opportunities and content with them and from them.

For example, here at DataBranding, we ask experts to contribute with ideas and advice for our content. And sometimes, we share a whole content product of them. By doing so, we can both can expand our followers and thus, reach more potential clients and those who are already our clients with content they'll appreciate.

All the followers that are in their network will automatically be entering our DataBranding blog, so that we are more able to increase our customers and they, in turn, will be creating attractive and interesting content.

4. Do marketing with your customers.

Your customers are amazing. You love them and they love you. So why don't you show this love to them in your next content product? Mention them, thank them, tell them what you think of them.

You will be surprised of the answer that this will bring.

5. Offer Tweets and Following options in an easy way

Offer a small and easy link to your social networks so that your customers or followers just click and go.

social networks and marketing

6. Look for content that's related to what your consumers are looking for

There are some tools that you can use for this and, within the same Twitter, you can do it by using the # (Hashtag). You'll be surprised with how many topics there are and how many people are talking about them. You will also find answers to many of your content issues here and you'll be able to learn more about an specific topic, so that you can offer more and better content using Twitter.

7. Make a list of those people who inspire you in your work.

It can be people who you have a relationship with your industry or not, what matters is that you make a list of Twitter accounts that offer great content, in addition to topics that often provide the necessary inspiration that you need for a brainstorm for your own articles.

 

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*Article translated and adapted by Francisco Rodriguez

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