--- title: Sales and Marketing, a Possible Marriage with Inbound Marketing. description: Can Sales and Marketing work together? Not only they can, but they must. Using an Inbound Marketing strategy implies SMARKETING, that is, that these two teams work together for the benefit of the company. There are tools to help for this process, find out more! image: https://www.databranding.net/hubfs/embudo%20smarketing%20eng.jpg --- [Inbound Marketing](https://www.databranding.net/blog/tag/inbound-marketing) [Digital Strategy](https://www.databranding.net/blog/tag/digital-strategy) # Sales and Marketing, a Possible Marriage with Inbound Marketing.   ![Smarketing sales and marketing DataBranding](https://www.databranding.net/hs-fs/hubfs/Consultor%C3%ADa/Lider-de-opinion-con-inbound-Databranding.png?t=1533009594448&width=300&name=Lider-de-opinion-con-inbound-Databranding.png)   Two departments of a same company that depend on each other yet, day after day, **they usually work separately** or in many cases, even blame each other for mistakes that come up. Being such different areas, **why should they work together? Can they work together?** ## **** ## **Difference Between Marketing and Sales** Let's start by mentioning the **differences between the two of them** in a very brief, summarized and visual way: It is true that the objectives, methodology, times and results of both of them are very different. Yet, without a good Marketing strategy, sales will be somehow poor and, having a great Marketing strategy without a sales team that is prepared to close a sale, just won't work either. ![marketing and sales differences inbound marketing](https://www.databranding.net/hs-fs/hubfs/Untitled-1.png?width=600&name=Untitled-1.png)   That is, **they are both different but [they need each other](https://www.databranding.net/en-blog/mql-sql-inbound-marketing-english?hsLang=en)** in order to achieve the common goal that they both, as part of a company, have: to close the highest number of sales possible. ### **Mission Possible: Working Together** What needs to be done so both teams meet their own goals is to work as a team. And how can they do that? **A) Communication**. Both teams must agree on a proper communication channel. Two important **aspects for good communication:** - **Speak the same language.** If theMarketing Team makes use of some words to make reference to its prospects and the Sales Team uses another one, we can expect misunderstandings. It is always best to **be very clear about the concepts that they both are going to use **so they speak the same language. What's the difference between a visitor, a prospect or a client? What do both teams understand when referring to MQL and SQL? Once both teams agree on the terms that they are going to use in order to communicate, time and resources are saved and misunderstandings are less likely to happen. - Both teams should hold a **weekly or at least monthly meeting**. This meetings are a way of giving room to open communication between them. It is a chance to actually see each other and understand themselves as one big team with a common goal, and not like opponents. **B) Transparency**. It is to the benefit of both teams that information and data be shared, that **their work be as transparent as possible.** - The Marketing team needs to **know the objectives, needs, processes and goals** of the sales team, to adjust/modify their campaigns according to these needs. - The same happens with the sales team, because they** need to know how the marketing team is working** in order to: **C) Work with the same *funnel*** in order to **agree on when should a client be sent from Marketing to Sales**. There is a point in this funnel where the Marketing Leads (MQL) turn into Sales Leads (SQL). Both teams need to be informed and agree on the **criteria for their passing from one to the other**.   ![sales and marketing funnel inbound marketing databranding](https://www.databranding.net/hs-fs/hubfs/embudo%20smarketing%20eng.jpg?width=600&name=embudo%20smarketing%20eng.jpg) ### **Automation of sales/marketing communication for the passing of leads.** This process **can be carried out in an automated way if you use tools that have been specially designed for Inbound Marketing**. When the marketing team has defined the moment in which a lead is ready to be transferred to the sales team, an automatic email is sent to the sales team so they take charge of closing the sale. This same **Inbound Marketing software**, offers the sales team the tools they need in order to give their clients a **personalized *follow-up***, as well as to **automate communication processes** with them.   [![Book free Consultation ](https://no-cache.hubspot.com/cta/default/92588/084eae9f-b820-4660-a7b9-e6629ddf0e20.png)](https://cta-redirect.hubspot.com/cta/redirect/92588/084eae9f-b820-4660-a7b9-e6629ddf0e20)   ![LOGO_DATABRANDING_WEB](https://www.databranding.net/hs-fs/hubfs/databranding-images/LOGO_DATABRANDING_WEB.jpg?width=300&name=LOGO_DATABRANDING_WEB.jpg) If you would like to know more about the new Inbound Marketing strategy at which your** Marketing and Sales team will be able to finally work together** for the benefit of the company, [contact us ](https://www.databranding.net/en/contacto-databranding?hsLang=en)so we can give you more information about it. DataBranding is an Inbound Marketing company that has the experience that you need in order to **see your business grow in no time**. We can share our experiences of success with you and offer you **different options for your business**.     [![Free Inbound Marketing Ebook](https://no-cache.hubspot.com/cta/default/92588/2e9df98b-9889-4319-837b-ce67aac2e67f.png)](https://cta-redirect.hubspot.com/cta/redirect/92588/2e9df98b-9889-4319-837b-ce67aac2e67f) Tags: [Inbound Marketing](https://www.databranding.net/blog/tag/inbound-marketing) [Digital Strategy](https://www.databranding.net/blog/tag/digital-strategy) ![Paulina Romero H](https://www.databranding.net/hs-fs/hubfs/Perfiles_fotos/Paulina.gif?width=120&height=120&name=Paulina.gif) **[Paulina Romero H](https://www.databranding.net/blog/author/paulina-romero-h)** Aug 16, 2018 9:00:00 AM Socióloga por formación, curiosa e investigadora de nacimiento. Trabajo en el area de Creación de Contenidos de DataBranding. ![Free AI Visibility Diagnosis - Databranding](https://www.databranding.net/hs-fs/hubfs/AI-Generated%20Media/Images/Una%20toma%20oscura%20de%20alguien%20revisando%20analytics%20en%20pantalla%20o%20una%20sesin%20de%20trabajo%20con%20luz%20dramtica.png?width=1024&height=1024&name=Una%20toma%20oscura%20de%20alguien%20revisando%20analytics%20en%20pantalla%20o%20una%20sesin%20de%20trabajo%20con%20luz%20dramtica.png) ### Is your brand showing up in AI answers? Find out how ChatGPT, Perplexity and Google AI see your brand. 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