How Much Does a Digital Marketing Agency Charge in Florida?

by Mauricio Romero Mauricio Romero | Oct 18, 2019 11:00:00 AM

Digital agency fees.

The cost of creating and implementing a digital marketing strategy varies greatly depending on the services and activities requested from the agency. Therefore, the price will depend on these services and the time spent generating them. Discover which are the services that a Digital Marketing agency offers:

Google Ads campaign cost

One of the most used services is to work on paid campaigns for Google and social networks, such as Facebook. For this kind of strategy, agencies charge in 3 different ways:

  1. Management of the campaign. It's usually a fixed amount per month if the investment made with the advertiser (Google or Facebook) is meager (less than $ 500 dollars). But if it's higher (above $ 1,000 dollars), a percentage of between 10% and 20% of the investment is collected.
  2. Content creation. The agency is in charge of the creative and graphic design to convey the message in this option. It also includes creating call-to-action buttons (CTA) and Landing Pages, which will receive your visitors and show them your special e-offer, which will be sent to them in exchange for their contact information. This service will depend on the kind of campaign that is done and the time invested in it. This will usually cost between $ 800 to $ 2,000 dollars.
  3. Paid advertising. You pay Google, Facebook -etc. directly. The cost of the campaign will depend on the result of the number of people you are trying to attract. Most clients would like a figure, but you first have to decide if the investment is profitable for your company. You can evaluate if it's profitable if enough prospects are attracted, and the cost of attraction is within a 7% to 15% margin of the sale. If it's higher, it will hardly mean business; it will all depend on the margins that the client manages. We can tell you that there are companies that invest from 50 to 50,000 dollars per month.

We have blog post to learn more about how much these kinds of campaigns cost.

Now, since we are an agency specialized in Inbound Marketing, we will focus on helping you understand the services and costs of this specific kind of digital marketing.

Inbound Marketing Strategy

There are three main aspects to consider when working with an Inbound Marketing strategy:

1. The platform- There are many platforms yet; we always recommend HubSpot since we consider it the most comprehensive one for this kind of strategy. They are constantly changing their prices, and the cost depends on the level of contract that you choose:

    1. Marketing starter (50 dollars per month)
    2. PRO ($800 per month)
    3. Enterprise ($3,200 per month).

Plus an onboarding fee. Do you want to learn more about HubSpot? Give us a call and we'll give you all the information you need to help you choose. In addition, if you hire HubSpot with us, you won't pay for the onboarding fee (once DataBranding is training your team on Inbound Marketing).

2. The strategy- It's usually paid for every year. An action plan is designed, so the whole content motor and sales meet the client's needs. A strategy requires at least 40 hours of work and 80 hours per elaboration. The average cost per hour of agency work goes from $50 to $200 deals, so you make the math. Keep in mind that a few hours invested in the design of the strategy might turn into a poor result.

3. Recurring campaigns and content creation -These are the standard services that are carried out to create: blog posts, videos, ebooks, podcasts, infographics, webinars, templates, case studies, news, curations, comparisons, landing pages, call to action, content automation, creation of pages on the site, etc. The cost will depend on the combination of content and work done.

Inbound Marketing Services

The four essential services of Inbound Marketing:

I Marketing

These services include at startup:

  1. Inbound strategy
  2. Development of the buyer personas
  3. Development of buyer profiles
  4. Content strategy
  5. Technical implementation and integration of different software
  6. Creation of the website in a new platform
  7. Sales and Marketing Alignment
  8. Configuration of reports and analytics
  9. Inbound Marketing Training
  10. HubSpot training
  11. Training for sales and marketing (Inbound Vision)

During the campaign:

  1. Traffic Generation
    1. Blog publication
    2. SEO
    3. Social Networks publication
    4. Development of ads
    5. Videos
    6. Creation of other kinds of content
  2. Lead Conversion
    1. Design of a Conversion path
    2. Marketing settings on social networks
    3. Collection of prospects in social networks
    4. A/B Testing, Ad Campaign Management
  3. Lead Nutrition
    1. Lead nutrition and automation
    2. Email marketing
    3. Automation
    4. Creation of offers for MOFU / BOFU
    5. Custom content
    6. Lead Qualification
    7. Sales and Marketing Alignment
    8. Integration with CRM / Closed cycle reports

II Sales

This services are included at startup:

  1. Audit and sales strategy
  2. CRM configuration
  3. HubSpot Sales installation
  4. Sales and Marketing Alignment
  5. Configuration of specific reports and analytics for sales teams

At the implementation stage:

  1. CRM Implementation
    1. Creation of custom fields and visualization
    2. Configuration of business stages
    3. Import and clean the data
    4. Integrations, Optimization and Continuous Management of CRM
  2. Sales Training
    1. Preparation for conversations
    2. Calling Settings
    3. Workflows configuration and automation
    4. Cyclic message rotation settings
    5. Report Panel Settings
    6. Sales and marketing funnel / Customer-based cycle analysis
    7. Creation and optimization of email templates
    8. Creation of sales documents
    9. Sequences creation and optimization
    10. Creation of specific landing pages for representatives (with meetings)
    11. Creation of customer success cases
    12. Assistance for prospecting (prospecting tool)
  3. Sales and Marketing Alignment
    1. Sales and Marketing Alignment Workshop
    2. MQL / SQL definition
    3. Setting sales and marketing goals
    4. SLA development
    5. Lead transfer and feedback procedure
    6. Sales content evaluation and recommendations
  4. Sales Tutoring

III Service

These services include:

  1. Development of a buyer's journey plan
  2. CRM Service Hub installation
  3. Report Settings

IV Management

These services include:

  1. Planning and management of projects
  2. Creation of reports to review.

So how much is all this?

Since there are all these many services, the costs will depend on:

  • If you want to attract, convert or close
  • How much do you want to implement the strategy with your sales and customer service teams?

A good Inbound Marketing consultancy service should not be under $ 1,000 and above $ 20,000 dls. Yearly retainers fee payments can go from $ 1,000 to 20,000 dollars per month, depending on the amount of work the agency will perform.

The range is very high depending on the size of the agency, its experience, and work teams. The best thing you can do is ask which services you will be receiving month by month to know and understand how much time the agency will spend on you. With this information, you decide whether the range is high or low.

 

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