Marketing and Sales: Reasons to Invest in Intelligent Automation.

• You are considering carrying out internet marketing and sales campaigns
• You are ready to make a leap from traditional methods to the methods that are most used by your customers these days, the digital ones
• You know that today, there's no successful business that can't be reached on the web

The question that remains is: Where do you start? Should you invest in Intelligent Automation or not? Why?

We'll here discuss the benefits of doing so, so you can decide for yourself.

Intelligent Automation for Digital Marketing and Sales

First Steps

Before you even get started, you must know exactly what to expect from the digital strategy that you'll apply. You don't have one? Well... that's where you need to start from.

1. First of all, you must design a sales plan that will work as the main document to to create your general strategy with. The idea is to achieve the goals and objectives that you've set for your company in this plan.
2. Once your sales plan and strategy have been designed, you should consider which digital tools you'll need: a website, an FB page, paid advertising... The Internet offers many options to market your product or service and each tool will give different results.
3. Get down to work according to the strategy and tool you've decided to use.

We always recommend to apply an Inbound Marketing strategy, because it articulates all the efforts that you can make, in a strategic way:

1. Creation of a dynamic website
2. Constant content publication that your customers will appreciate and Google will use to rank your web page as a "best result" (SEO)
3. Re-publication of your content in Social Networks
4. *Intelligent Automation of conversion processes of the people who visit your site (from visitors to customers)
5. Growth of your client portfolio
6. Constant analysis of your campaigns to redirect efforts on time, if necessary

Regarding *Intelligent Automation of processes, this article's main topic, this is what we can tell you:

What is Intelligent Automation?

It's the great opportunity that a complete marketing and sales software offers so you can provide excellent service to your customers, in a personalized way, according to their interests and their times, without having to invest in giving a manual response to each one of them.

This allows you to:

• Reduce costs in marketing and sales agents (less manual work on their part)
• Automatically grow a clients database which will:
• Be saved in your company's software (not in the personal contact lists of your sales agents, which usually disappear when they leave the company)
• Allow you to keep a record of all the activity that's been held with each one of your clients
• Have your marketing and sales force work more on strategic issues than on mechanical, repetitive processes (we'll leave that to the software)
• Launch personalized and targeted campaigns, which translates into an intelligent investment of your company's resources (both human and material)

How Does it Work?

A software that allows you to automate these processes, will segment your customers according to their interests and save their contact information, so that you can launch personalized campaigns and automate all the steps that you want each of your customers to follow on your website.

It's a process that you'll only design once and later apply it to the segment of contacts that you are interested in reaching with that specific process.

For example, a student, or a housewife, or an entrepreneur can enter your website, each looking for different information of your company.

• Student- Information
• Housewife- Products that solve household issues
• Entrepreneur- Looking for a service or product for your company

An intelligent automation system will keep a record of each of their the visits to your website and in addition, it'll save each of these users contact information, if they've decided to share it with you, of course. To achieve the latter, you would have previously activated certain automated processes -that are used in Inbound Marketing- which allow you to exchange premium content of your company for your users contact info. These data exchange processes are also designed once only and then automatically activated with each client's action on your site.

When sharing their contact information, they'll also self-segment themselves according to their own interests. This is also achieved automatically, you don't have to do it manually. How? You'll add options according to the segmentation criteria of your interest in the form that they'll fill out. For example:

• I'm:
• A student
• A housewife
• An entrepreneur
• I'm interested in:
• Receiving information on how to use x product
• Learning more about the production process
• Making a visit to your production plant
• Receiving a catalog of your products

By doing so, your CRM will register each customer according to the segment of his/her choice. This is how you can later:

• Launch custom marketing campaigns
• Send emails to specific segments only
• Directly communicate with your customers by using your software and processes that you leave programmed for each of them. For example:
• If "housewife" receives an email with our digital Products Catalog, send a Guide on How to Use x Products the following week.
• If "student" asks for more information on how we make our product, send him/her our digital Information Brochure about our production processes and the following week, an email that asks him to visit our plant.
• If "businessman" wants to know what services we can provide to his company, send him a video that tells him about our services and, if he clicks on the button at the end of the video, ask him to share his telephone number with us so we can contact him.

To mention just a few examples. All these possible processes are designed only once and are automated so that, each time each of these clients does any of these steps, they are automatically given the personalized follow-up that we've designed for them, without delays and without involving your marketing and sales teams in these procedures.

Your marketing and sales teams can now focus themselves on the strategy, that is:

• To design the processes that will be automated according to the sales plan and marketing strategy
• To assess the success of these processes and know - with time - if they should keep following that same course or change the strategy

Tangible benefits of this automation

All this automation translates into:

• An optimization of your resources (material and human)
• Thus, an increase in your company's ROI (Return on Investment)
• An excellent client-company relationship management that will help you:
• Close sales
• Keep your clients informed and updated
• Foster that trust they need to have in your company, so they never stop being your customers.

Contact us for more information. We are an agency specialized in Inbound Marketing and we know how to help you so that, using a whole digital strategy, your sales grow exponentially.