Social Netoworks Marketing

In this article we share the different ways of doing social media marketing, and above all, its pros and cons, so you decide what is it you really want to do to make your product or service visible to thousands of potential customers.

Social Networks

There are four channels that we know millions of people use where can build an online presence so that these millions of people learn more about your brand:

• Facebook
• Instagram
• Twitter
• YouTube, which isn't a social network per se, but can work to build online presence before a group of followers.

And there are different ways of building presence on these media. In addition to creating a site of your company, you'll need to invest on:

• Video Production
• Professional image design
• Slogans, marketing to build your brand
• Influencers
• Community managers

In addition to this, you can also pay extra money for advertising in these media (for example, the ads we see on Facebook, or the YouTube commercials that have nothing to do with the video that we want to see, but we still have to see them every time a video starts).

That is, one thing is having your company's channel or site, which you are going to feed with interesting content for your customers to see, and another thing is paying to get advertised on these media.

Benefits

Yes, there are many ways to build online presence with social networks and of course, it's a great idea to:

1. Be there, present, accessible, for those who look for your company on them.
2. Have a way to build a community of followers who are interested in what you offer.
3. Have a communication channel for these followers, so that they talk to you or among themselves, on your platform . Be careful, this can be a double-edged sword; Make sure you always have a community manager handling your followers comments, because some may be good, but others may not, and you want to solve the problem right there and then, in front of the whole group, so that everyone continues trusting your company and avoid a negative comment grow.

Drawbacks

1. The n.1 disadvantage of these tools -in terms of marketing- is that you need customers to follow your page so that they see your content. This means that if they're not your followers and have never heard of your company before, they will hardly get to know it like this. May we remind you that, in terms of marketing, what you want is to have as many people as possible exposed to your company's message, not just to build a community of followers who already know you.
2. The contact info of your followers belongs to the social network, not to your company. If you want to communicate with them, you do it on their platform and, if you ever choose to close that group or channel, you'll lose all your contacts. You are basically putting all your eggs in someone else's basket.
3. Copyright. Each social network has different copyright regulations, but basically, they all can use and control everything that you post on them or even delete your posts if they consider them to be inappropriate (according to their rules). That is, you can publish everything you want but, this content basically doesn't belong to you, they can handle it as they see fit.

Complete Your Strategy With a Website

Knowing these disadvantages, what should you do? Should you forget about social networks? Of course not! What you need is to build a whole digital strategy so that you:

• Make the most out of everything that you re-post on your social networks
• Solve this downsides strategically

With a website, you can solve these downsides because:

1. If you follow a well designed SEO strategy, search engines (like Google) will offer your content to all of those who are looking for what you have, even if they aren't looking for you, even if they don't know your company yet. This is how you'll exponentially increase the reach of your content. Both those who know you and those who don't, will come to your site.
2. If your site has a CRM for marketing and sales, you will be able to keep a record of your visitors and be in contact with them. Your client portfolio will grow with each visit and not only that, but it will belong to your company.
3. What your company publishes on your site belongs to your company. You have the copyright of your publications and you decide how to use them.

How Does The Whole Strategy Work?

Using both media (website and social networks), you will first publish on your website and then re-publish this content (blogs, videos, podcasts...) on your social networks. This is how you'll have the benefits of having a community of followers while also solving the downsides that there are to them.

When you publish on your website first and then republish on your social networks, users of the latter will click on your post and will be redirected to your website. By doing so:

1. Your content will be protected by your site even if it's seen on your social networks (because it would've been published there first and thus, you'll have its copyright).
2. Your followers will also become your website visitors and thus, your CRM will register their info to give them a proper follow-up. This is also how your client portfolio will grow.
3. Those who don't know yet, will also be able to find you thanks to the internet search engines, which work by searching on web pages, not on social networks.

Contact us so that you learn about all the options that we may have for your company to strengthen its online presence to reach a greater number of people. This will allow you to exponentially increase your sales.